Blue Water Media Helps Wild Bird Centers' Website Soar

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New website and content management system effectively attract and engage customers and franchisees.

Backyard nature store and franchisor, Wild Bird Centers of America, Inc., has launched an improved website thanks to the acclaimed Blue Water Media web development team. In addition to the site redesign, Blue Water Media has implemented a full-fledged content and franchisee management system including an intranet, message board, calendar, and online store option for franchisees. The refreshed visual design and improved franchisee opportunities help Wild Bird Centers of America attract and inform customers, better sell their concept to franchisees, and spread their passion for the bird watching pastime to bird enthusiasts everywhere. The refreshed website was launched on August 18, 2009.

A key component of the new Wild Bird Centers of America website is the custom content and franchise management system created and installed by Blue Water Media. Designed specifically for Wild Bird Centers of America, the system bestows the site with a built in functionality which enables the Wild Bird Centers of America staff to effortlessly update and build new pages and sections for the site. The franchise aspect of the system allows Wild Bird Centers of America to easily and efficiently create new franchisee websites with the same general structure, look, and E-commerce capabilities as the primary website. This system is the ideal tool for Wild Bird Centers of America to grow and develop their website along with their expanding business.

In addition to helping Wild Bird Centers of America expand and remain up-to-date, various features of the franchise management system boost the ease of interaction between corporate headquarters and franchisees. Through the intranet feature, all franchisees share a database of information and can easily connect with one another. The Wild Bird Centers calendar helps customers and staff stay abreast of key bird watching dates and events and the message board facilitates an easy exchange of ideas between corporate headquarters and franchisee stores. Positive testimonials by satisfied franchisees reflect this easy communication and encourage more people to get involved with Wild Bird Centers of America.

To make the Wild Bird Centers of America website easier for prospective customers and franchisees to use, Blue Water Media reorganized the site and added additional content. The homepage now provides a clear roadmap of the site which helps users find what they want. The detailed and informative 'Backyard Bird Field Guide' encourages users to rely on the website as a comprehensive bird-watching information resource, improving the likelihood that visitors will become customers. The glowing testimonials on the franchisee page encourage potential franchisees to further explore opportunities with Wild Bird Centers of America.

The improved visual design of the site further boosts Wild Bird Centers of America's appeal to potential customers and franchisees. The bright, professional, and engaging homepage conveys their energy and passion for the bird watching pastime. The simple and streamlined layout keeps visitors from becoming visually overwhelmed upon entering and increasing the likelihood that they will linger, explore the site, and potentially make a purchase. Flash animation and high-resolution photos showcase the numerous Wild Bird Centers of America products for sale and bolster the site's professional appeal. All visual design on the website is in keeping with the Wild Bird Centers of America logo, trucks, and other promotional materials to create a more cohesive, and thus effective, overall marketing campaign.

Blue Water Media's efforts have helped draw and engage bird enthusiasts of all kinds. From sporadic birdwatchers to experienced naturalists to bird-loving entrepreneurs, all visitors can find the solutions they need in the most effective way possible thanks to Blue Water Media.

About Wild Bird Centers of America
Since it was founded in 1985, Wild Bird Centers of America has been sharing their zest for bird watching with bird enthusiasts everywhere. Through top of the line products and exceptional customer service, Wild Bird Centers of America has gained more than 75 centers across the United States and Canada as well as a reputation for excellence. Wild Bird Centers of America aims to improve the bird watching pastime by providing the highest quality birdseed and private-label seed blends available--which have been proven to make a tremendous difference. Wild Bird Center stores also offer an extensive selection of private-label feeders, binoculars, birdbaths, nest boxes and hardware plus an exciting variety of backyard and nature-oriented gifts, books and gardening items. Through their website and franchise stores, Wild Bird Centers of America aims to help customers enjoy the wild bird feeding and watching hobby to the fullest and make a difference in communities around the world. For more information, please visit:

About Blue Water Media
Blue Water Media is a leading Web Design Firm in Washington, D.C. offering clients a full range of design services including print, brand identity and web design. Blue Water Media has been supplying expert service to businesses in the Washington DC metro area and beyond for nearly a decade. Blue Water Media's exeptional track record of creating effective websites establishes it as a leader in the industry. For more information, please visit:


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Bill Cook
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