TRC Market Research is Hosting a Conference Titled "Understanding Customers to Drive Business", in Philadelphia, on October 2nd

Share Article

TRC, a Marketing Research Company, in partnership with the Philadelphia Chapter of the American Marketing Association (PAMA) and guest speakers from Columbia University and the Wharton School of Business announces another market research conference in its 11th year of TRC conference series. The day will focus on understanding customers to drive business, and specific topics covered will include: linking research to organizations' financial outcomes, making better use of what's said about companies online, clarifying the role social networks play in the success of new product launches, and better serving niche markets in an online sales world.

TRC believes in bringing together practitioners and academics whenever possible. We're proud to be hosting another Market Research conference in the 11th year of our conference series, and we see our conferences and events as opportunities to help solve business problems

TRC Market Research (trchome.com) announced today their upcoming one-day market research conference in Philadelphia on October 2nd. The Philadelphia Chapter of the American Marketing Association (PAMA) is its partner for this event.

Guest speakers from Columbia University (professor Oded Netzer) and the Wharton School of Business (professors Raghu Iyengar and David Bell) will join Rajan Sambandam, TRC's Chief Research Officer, at the Union League in Center City Philadelphia.

Registrations are being handled OR are being accepted at trchome.com

"TRC believes in bringing together practitioners and academics whenever possible. We're proud to be hosting another Market Research conference in the 11th year of our conference series, and we see our conferences and events as opportunities to help solve business problems," says Richard Raquet, TRC's president.

The theme of this conference is "Understanding Customers to Drive Business" and the day will be divided into 4 sessions:
1/ Return on Research: Linking Research to Firm Financial Outcomes - will examine the usefulness of resources spent on efforts to understand consumer perceptions and how organizations can benefit from knowing how consumer perceptions affect firm performance. This presentation will look at the relationship between various marketing metrics and financial outcomes with specific emphasis on customer satisfaction and related variables.

2/ Mine Your Own business: Understanding What People Say About Your Firm Online - will focus on how firms can benefit from consumers' thoughts, beliefs, and experiences as discussed in online gathering places such as blogs, forums and chat rooms. This presentation will discuss a decoding mechanism to transform these raw qualitative data into meaningful knowledge for firms.

3/ A Matter of Opinion: the Role of Social Networks in New Product Diffusion - will look at how two factors (opinion leadership and social networks) impact the diffusion of new products.

4/ The Long Tail: Preference Minorities and Online Sales - will discuss how online retailers should cater to minority preferences in order to maximize their sales and profits. It will discuss how the 'minority' status of the target customers in a particular location affects online sales and the implications of variations in preference on marketing strategy.

About TRC Market Research, a consultative custom market research firm
TRC Market Research is a full-service custom market research company dedicated to answering business questions. This market research firm specializes in satisfaction and loyalty research, linking survey data to financials, tricky new product development efforts and segmentation.

Philadelphia-based TRC Market Research is affiliated with the Council of American Survey Research Organizations (CASRO) and the American Marketing Association.

For more information, call Lenka Kolar at 215.641.2225 or visit trchome.com.

###

Share article on social media or email:

View article via:

Pdf Print