Do You Have What It Takes To Be a 5-Hour Man?

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In the August issue of Maxim, 5-Hour Energy got readers revved up with its MAXIMize Your Energy Challenge. Now 5-Hour Energy is challenging the readers of Men's Fitness to become a 5-Hour Man.

In the August issue of Maxim, 5-Hour Energy got readers revved up with its MAXIMize Your Energy Challenge. Now 5-Hour Energy is challenging the readers of Men's Fitness to become a 5-Hour Man.

The new contest encourages Men's Fitness readers to visit the 5-Hour Energy's Men's Fitness page to take on games and quizzes. Men are also encouraged to try 5-Hour Energy and compare it to the effectiveness and convenience of their current energy drink. 5-Hour Men can enter to become a 5-Hour Energy featured fan and win prizes.

The first step in the search is finding out if Men's Fitness readers and nonreaders' potential as a 5-Hour Energy Man. There are a number of types, from the Life of the Party character to Don Juan/Casanova romantic, and the Which 5-Hour Man Are You? profiler helps visitors find their best fit.

The second phase is proving that a title of 5-Hour Energy Man can be held. The first challenge tests the athletic ability of the contender. The 5-Hour Energy 100m Dash puts them in control of the 5-Hour Energy Guy as he sprints to the finish line. Seems simple enough, right? But to break the record times they're going to need an extra boost without the crash that only 5-Hour Energy shots have. Snatch a 5-Hour energy shot and you'll be at full-stride, stumble on a sugary canned energy drink and you'll lag behind the competition.

The second challenge measures the cognitive realm of the wannabe 5-Hour Energy Man. The 5-Hour Energy Scavenger Hunt will take you through the 5-Hour Energy Web site in search of the special tokens and hidden codes. A contestant will need a keen eye and strong problem-solving ability to beat this one as tokens are everywhere, including other uncommon places the 5-Hour Energy Guy hangs out like Twitter. Winners will take home up to a year's supply of 5-Hour Energy shots.

The last step is entering to become the newest 5-Hour Featured Fan. All that's needed is a photo and story of 400 words or less that showcases why a challenger is one of 5-Hour Energy's biggest fans and what makes them a 5-Hour Energy Man. The chosen one will be added to the 5-Hour Energy A-list of fans, becoming the freshest face of their favorite energy booster, and will be twisting the caps of from 5-Hour Energy shots everyday for a year.

About 5-Hour Energy:
5-Hour Energy is a two-ounce energy shot that provides hours of energy and alertness with no crash* (we must include our usual crash disclaimers at the bottom of all press releases.) and no jitters. It contains a blend of B-vitamins and amino acids, zero sugar, and only four calories. It is available at retail outlets throughout the United States and Canada.

*Individual results may vary. For more information, please visit: http://www.5hourenergy.com

Contact Information:
Carl Sperber, Director of Corporate Communications
Living Essentials
38955 Hills Tech Drive
Farmington Hills, MI 48331
info(at)fivehour(dot)com
Phone: 248-960-1700
Fax: 248-960-1980

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Carl Sperber
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