When it Comes To Nightlife, "In" Is The New "Out"

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New ROHTO survey reveals young adults' overwhelming preference for having fun at home.

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hanging out at home or at a friends house

Velvet ropes and VIP tables seem to have lost some appeal in favor of fun nights at home among young adults in the U.S.! According to a new "Eye on Cool" survey* of U.S. adults age 18-34 conducted on behalf of ROHTO eye drops, an overwhelming majority (96 %) indicated that "hanging out at home or at a friends house" is "cool," while only 45 % think trendy clubs are cool.

When it comes a night out, young adults prefer to relax with live entertainment instead of sipping overpriced drinks in dimly-lit venues. The survey revealed that nearly three-quarters (73%) of respondents think that "bars with live bands" are cool, while 56% feel that lounges are "in."

While they were popular years ago, it appears that dive bars are past their prime. Six in 10 (62%) respondents reported that dive bars are "not cool."

To help you feel your eyes feel their coolest, ROHTO eye drops are available in four formulations - new Hydra, Cool, Ice and Arctic - and retail between $6.99-$8.99 at most drug, mass and grocery outlets nationwide, as well as online at drugstore.com.

For more information, visit http://www.cool4eyes.com or http://www.facebook.com/rohtoeyedrops

Harris Interactive® fielded the study on behalf of ROHTO® eye drops from July 15-17, 2009 via its QuickQuerySM online omnibus service, interviewing 602 U.S. adults aged 18-34 years old. No estimates of theoretical sampling error can be calculated; a full methodology is available.


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Christina Occhipinti
ROHTO eye drops
914-241-0086 ext. 14
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