CUTS Webinar First to Show Credit Unions New Ways to Market to Members

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Webinar reinforces how credit unions can build on the strength of their members' unique trust and loyalty.

We understand the unique needs of credit unions and have designed this webinar to help them discover ways to optimize their marketing ROI via easy-to-implement, turnkey marketing programs

CUTS Performance Marketing, the leading marketing network for credit unions, today released an exclusive, recorded webinar to provide credit union marketers with new, successful marketing techniques based on the insights that emerged from the latest findings of its comprehensive credit union member survey conducted with Kelton Research. The 15-minute Webinar can be found on the CUTS Performance Marketing Website at http://www.cutspm.com. The survey findings illustrate how the economy has increased loyalty to credit unions, as opposed to other financial institutions, and how credit unions can better attract and retain members. Highlights of the survey reveal how members are currently reacting to today's economy showing:

  • 85% of members would like their credit union to provide more special discount offers
  • 74% of members are interested in purchasing discounted products through their credit union Website
  • 37% would increase credit union usage if offers were available
  • 76% would trust offers on a credit union Website more than on brand name shopping Websites

"We understand the unique needs of credit unions and have designed this webinar to help them discover ways to optimize their marketing ROI via easy-to-implement, turnkey marketing programs," said Van Barker, Senior Vice-President of CUTS Performance Marketing.

Across the credit union industry, marketers are trying to do more with less. This means dealing with flat or shrinking budgets while still trying to effectively compete with other types of financial institutions. Many credit unions are depending on their Website to help them get the job done and CUTS Performance Marketing can help them do so. The goal of the CUTS webinar is to provide information to help credit unions take immediate action to acquire and retain their members.

About CUTS Performance Marketing
Serving the credit union industry since 1992, CUTS Performance Marketing has developed partnerships with more than 1,000 credit unions and is committed to broadening the benefits of credit union membership by making credit union Websites a destination for savings on trusted products and services from leading merchants.

CUTS provides free turnkey marketing programs, dedicated support and marketing analytics to enable credit unions to attract and retain members, increase adoption of online services, compete with other financial institutions and generate income. For more information, visit http://www.cutspm.com or call 1-866-348-2887.

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ROBERT BLODGETT
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