Eastern Mountain Sports Launches "Commuter Consciousness"

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Eastern Mountain Sports and NuRide reward commuters for driving less and reducing greenhouse gas emissions.

Eastern Mountain Sports, one of the nation's leading specialty outdoor retailers, has teamed up with NuRide, the nation's leading commuter rewards company, to reward individuals who undertake 'Commuter Consciousness' when they reduce emissions by carpooling, vanpooling, walking, biking, telecommuting and taking public transportation.

"Eastern Mountain Sports has long been committed to preserving and protecting the places where we love to play through our Future Consciousness campaign" said Scott Barrett, Eastern Mountain Sports Chief Marketing Officer, "Commuter Consciousness enables us to take our conservation efforts a step further by encouraging commuters to change the way they get to work."

"As a long-time New England resident I have been lucky enough to experience Eastern Mountain Sports' quality products and customer service first hand for years" said Rick Steele, CEO of NuRide, "and now we are extremely excited to bring Eastern Mountain Sports directly to our members and provide them with terrific discounts for doing their part to reduce driving and greenhouse gas emissions".

To participate in the program commuters can sign up on the NuRide web site and record their carpool, vanpool, bike, walk, telecommute and public transportation trips. Individuals can then earn points for every trip recorded on the NuRide web site, which can be redeemed for a variety of rewards including discounts on purchases from Eastern Mountain Sports.

About Eastern Mountain Sports

Founded in 1967 by two New England rock climbers and based in Peterborough, N.H., Eastern Mountain Sports is one of the nation's leading outfitters of outdoor gear, clothing, footwear and accessories with 64 retail stores across 12 states, including its new Flagship store in New York City's SOHO district located at Broadway and Spring. Eastern Mountain Sports designs and sells products for outdoor adventurers who participate in a variety of sports such as mountaineering, backpacking, camping, hiking, adventure racing, climbing, kayaking, mountain biking, and snow sports. For more information, call 1-888-INFO-EMS or log on to http://www.ems.com.

About NuRide, Inc.

NuRide is the nation's largest rewards program for individuals who take greener trips, which include carpooling, vanpooling, biking, walking, telecommuting and taking public transportation. NuRide is a free service and is supported by sponsors who provide special offers to NuRide members for taking greener trips and reducing global warming, traffic congestion and energy consumption. For more information please visit http://www.nuride.com. For contact information, visit http://www.nuride.com/contact.

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Lisa Sattler-Biesak
NuRide, Inc.
860 5661 0310 ext. 151
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