San Francisco, CA (PRWEB) August 31, 2009
To achieve the ultimate class, sophistication, and stunning beauty people have come to expect from personalized stationery and correspondence notes, Minted (http://www.minted.com) recruited three of the country's most renowned interior designers - Martha Angus, Orlando Diaz-Azcuy, and Jay Jeffers - as inspiration for Minted's first-ever personal stationery design challenge.
Their involvement really jump-started our community and helped produce hundreds of stunning designs. After giving us their final picks, we picked their brain about how they arrived at their tough decision.
"There is a staggering amount of talent that Minted draws in. It was such a treat to be on the other side of the design process," says Martha Angus. "Personal stationery should really be a portrait of the person sending it out. It's asking a lot; you have to get the whole person down onto one tiny piece of paper." Martha, who has a fine art background, chose bright and colorful Candy Buttons by Caycee Cobb. "It reminded me of Damien Hirst - I used to have one of his paintings hanging behind my desk."
"I want something that reflects my personality," says Jay Jeffers. "I send many handwritten notes to friends, colleagues, and clients because I feel it's a more personal gesture and gives you the opportunity to create something beautiful." For an elegant, modern, and versatile style, Jeffers went with Monogram by SunnyJuly in olive green and black.
Orlando Diaz-Azcuy decided on Typehead Full Stop by Six Other Press. "It identifies with me and my name and represents my attitude of minimal and sensual. I want the recipient to be able to identify the sender even before reading."
Minted was over the moon about the results of this challenge. "We stand for the very best in stationery design," says Minted founder and CEO Mariam Naficy. "Diaz-Azcuy, Angus, and Jeffers all stand for the very best in interior design. We couldn't be more pleased to be bringing these disparate design worlds together in this extremely exciting competition."
About the judges:
Martha Elizabeth Angus
Over the last twenty years, Angus's fresh yet classic, comfortable but still refined, approach to interior design has built her an extremely loyal following. A painter at heart, her work combines contemporary art with a diverse mix of modern and timeless furniture. She began designing in New York City where she worked on projects for a number of well-known clients including Ralph Lauren, Giorgio Armani, and the Lauder family. Since starting San Francisco and New York based, Martha Angus Inc., her work has been featured in California Home + Design, Western Interiors and Design, and Elle Décor. http://www.MarthaAngus.com
Widely regarded as a "dean of interior design," Diaz-Azcuy has had a far-ranging influence on the contemporary practice of interior design. His elegantly composed rooms speak volumes for his spare, intelligent, and disciplined touch. He has designed everything from private residences to the Spa and Pool of Hong Kong's celebrated Peninsula Hotel. A critically acclaimed book about his design, published by Rizzoli and written by Diane Dorrans Saeks, came out earlier this year. http://www.ODADA.net.
Jay Neal Jeffers
The head of the San Francisco and Los Angeles-based Jeffers Design Group, Jeffers is known for his extensive use of patterns and for his unexpected and whimsical additions to a room. He often infuses period antiques with modern pieces. His work is at once elegant and sophisticated, but always still approachable. House Beautiful has twice named Jay Jeffers one of its Top 100 Interior Designers, and he and JDG's projects have appeared in Metropolitan Home, Elle Décor, and The New York Times. http://www.JeffersDesignGroup.com
Minted.com is an online store offering modern, custom stationery and photo cards for all of life's special events. Minted carries exclusive designs that can't be found anywhere else, printed on thick, highest-quality paper (including 100% recycled paper) and in innovative formats. In addition to wedding invitations, Minted offers save the date cards, birth announcements, kids birthday invitations, baby shower invitations, personalized stationery, holiday photo cards, and thank you cards. Minted's modern designs have been featured in Town & Country, InStyle Weddings, Martha Stewart Weddings, and other major national magazines.