uBoost Selected as a Finalist for the EdNET 2009 Industry Awards

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uBoost lauded for their important contributions to the education industry

MDR, the leading provider of marketing information and services for the U.S. education market, announced today that uBoost is a finalist for the EdNET 2009 Rookie Award.

The Rookie Award is part of the prestigious EdNET Industry Awards program that recognizes organizations that have made important contributions through their products and programs to the education industry in the past year. Finalists for the EdNET 2009 Industry Awards were selected by a panel of leading education industry experts.

uBoost offers a unique service to the education industry. uBoost is a white-labeled, rewards and recognition platform where points are awarded for positive student behaviors and redeemed online for rewards. It is the only research-based, web solution that supports the three pillars of rewards and recognition program effectiveness.

1. Deliver recognition frequently and consistently
2. Offer relevant rewards related to the task and the student
3. Reinforce behaviors, not outcomes.

With uBoost, educators can focus more time and resources on teaching, rather than classroom management and administrative tasks. uBoost's platform is easy to implement and flexible in design to accommodate programs of all sizes, from 25 student classrooms to nationwide programs involving hundreds of thousands of students.

"We are honored to be named as a finalist by leaders in the education industry for such a prestigious award," said John Bower, CEO of uBoost. "We are encouraged by the large number of important partnerships we have completed in our first year with education companies and school systems interested in increasing student engagement and achievement.

The EdNET Rookie of the Year Award honors the most promising start-up venture that is less than two years old and has the greatest potential to be a significant player in the education industry in the coming years.

EdNET founder and president, Dr. Nelson B. Heller, said, "The EdNET awards judging team, coordinated by partner and sponsor, Educational Systemics®, identified nine organizations who personify the thought leadership of our industry. Their products and services are influencing the future of our nation by providing students and teachers with new and exciting learning opportunities and tools."

The EdNET awards program has been honoring leaders for 17 years at the annual EdNET Educational Networking Conference, now in its 21st year and sponsored by MDR. "More than ever the education business community is challenged with providing innovative solutions to address the needs and challenges of today's students. This year's EdNET Industry Awards finalists have raised the bar, demonstrating the visionary capabilities of our industry. We're honored to have the opportunity to reward their work at the EdNET Conference," said Fady Khairallah, president of MDR.

Award winners will be announced on September 14, 2009, during the EdNET Conference in Chicago.

For more information about the awards program, visit http://www.EdNETconference.com or phone 800.333.8802, Ext. 4693. For more information about uBoost, visit http://www.uboost.com or call 808-377-4810.

About EdNET and the EdNET Industry Awards
The EdNET Conference, which is produced by MDR and is now in its 21st year, is the education market's premier annual networking conference. It brings together education executives, school administrators, and policymakers to network and build strategic business partnerships.

The EdNET Industry Awards program was created in 1992 to champion the efforts of progressive organizations helping to revitalize the nation's educational system. The EdNET 2010 Conference will be in Boston, September 26-28. For more information about the EdNET Conference and Industry Awards program, visit http://www.EdNETconference.com or phone 800.333.8802, Ext. 4693.

About uBoost
uBoost is an online performance recognition and rewards platform where points are awarded for positive behaviors and redeemed for relevant rewards. uBoost works across all age groups, curricula, and achievement levels and offers educators an innovative way to recognize incremental learning gains.

Recognition, in the form of points, performance-based honor badges, and a coveted spot on achiever leader-boards encourage students to put forth maximum effort. Students are able to choose rewards that interest them. They can purchase merchandise and gift cards, support their favorite charitable cause, customize their own safe, virtual environment and participate in contests to win premium rewards such as iPods and Amazon.com gift cards. To maintain engagement, uBoost offers new rewards and contests to keep up with students' changing interests.

uBoost partners directly with web-based educational publishers, district administrators, online schools, tutoring companies, and private education companies to design and implement student recognition and rewards programs. The platform is fully customizable so that the client has complete control over the points awarded and the selection of rewards available in the catalog.

For more information about uBoost, visit http://www.uBoost.com or call 808.377.4810.

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Dayna Itano

Caroline Henningsen
MDR
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