SODA Mobile Access Platform Brings Wireless Surveys to Blackberry, Nokia Devices and More

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Techneos Systems launches new software platform for market research using mobile phones.

Techneos Systems will launch its SODA Mobile Access Platform on September 15th, bringing unprecedented data collection capabilities to a wide range of smartphones and feature phones. The SODA system is a platform for creating, deploying and managing multi-lingual wireless applications, enabling companies to engage customers at the point of experience.

SODA delivers compact, feature-rich applications that expand to utilize the capabilities of each mobile device. The SODA system's dynamic user interface combines an advanced scripting language and mobile data engine to enable sophisticated data collection projects. The SODA Mobile Access Platform provides an enterprise-grade infrastructure for automating both traditional research methods--such as face-to-face interviewing, diary studies and mystery shopping--and emerging opportunities including mobile research panels and innovative customer engagement initiatives.

"The mobile phone has emerged as the preferred tool of connectivity and communication, with over 1.22 billion devices sold globally in 2008," says Dave King, CEO at Techneos. "The SODA system promises to change the market research landscape by making it possible to reach an increasingly mobile population with capabilities that have not previously been available on mobile phones."

The SODA system provides real-time results while maximizing usability and reliability for the mobile phone user. Unlike survey tools that use Short Messaging Service (SMS) or mobile web browsers, the SODA Mobile Access Platform downloads applications to mobile phones that run even when devices are offline, and connects to a wireless network as required to fetch projects and submit data. The SODA system allows users to conduct sophisticated market research on mobile phones, providing real-time reporting of results while maintaining productivity even during network outages or delays.

"The SODA Mobile Access Platform is a patent-pending technology which enables data collection applications to be rapidly deployed to Blackberry and Nokia phones, as well as other Java-enabled devices," says Aaron Pazurik, Chief Technical Officer at Techneos. "The list of mobile platforms will continue to grow quickly now that the core infrastructure is in place, including the addition of iPhone and Google Android devices which are on our technology roadmap for future release."

About Techneos
Founded in 1995, Techneos Systems Inc. provides mobile data collection capabilities to Fortune 500 firms, global market research organizations, and government and academic institutions around the globe. With clients in over 50 countries and support for over 200 languages, Techneos provides the world's most advanced survey software for mobile phones, PDAs, netbooks and other mobile devices. Techneos software may be licensed for installation within a client's own IT infrastructure, or as a hosted software-as-a-service offering.


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Susan Bilczo
Techneos Systems
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