The Peanut Company Selected for Inclusion in Stand-Out Business Magazine Australia's Best, Published by Bean Media Group

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Industry leader, The Peanut Company have been given a round of applause from Bean Media Group, who hand-selected The Peanut Company to be featured in their latest publication, Australia's Best Manufacturing.

Celebrating 85 years of leadership within the Australian peanut industry, The Peanut Company of Australia processes approximately 85 per cent of Australia's domestic production, and supplies more than 60 per cent of the domestic demand.

A long-established, vertically integrated peanut supplier, The Peanut Company of Australia (PCA) has first-class peanut-processing facilities in Kingaroy, Gayndah and Tolga, as well as new farming operations in Katherine where it grows peanuts, corn, cavalcade hay, and other fodder crops.

Operating since 1924, business activities include the development of new seed varieties, conducting agricultural research, providing advice to growers, crop drying, shelling, grading, roasting and distribution of peanuts. PCA principally services the Australian domestic market and enjoys growing export opportunities.

The company is an integrated agri-business company based on a scientific culture, commencing with its seed development program right through to its quality-assured end products. PCA realises the large role innovation has to play within its field, investing in world-class research and development programs to cultivate its intellectual property and industry know-how. Such programs provide the company with a strong competitive advantage, enabling Australian farmers to remain price competitive relative to imported peanuts. PCA also distributes and sells a range of its own seeds to farmers, thus providing the company with an excellent foresight into future harvest.

It is vital to PCA that it meets all market obligations through the supply of Australian-grown peanuts. Australian Grown provides an excellent marketing opportunity as well as ensuring superior quality. The company's dedication to best practice also extends to its 3,000 km production area, having applied a conscious decision to overcome the effects of climate change by moving its supply base to wetter, northern regions. The move aims to further capitalise on the richest soil types, which will in turn add to the flavour of the end product.

There are many different internal and external factors that can affect the quality of the end product. The Peanut Company's General Manager (Peanut Business Group), Kevin Norman, spoke with Australia's Best in regard to what strategies the business uses to successfully monitor these influences.

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Paris Brooks
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