We believe our latest update will vastly improve companies' ability to listen and understand what is being said across the web for their brands or products.
Kansas City, MO (PRWEB) August 27, 2009
Infegy launched a major update today to its Social Radar platform bringing innovative new features and improvements to their ever-growing toolset for analyzing social media.
"Our development team has been working tirelessly on our vision to obtain the most actionable and accurate social media sentiment and analytics," said Adam Coomes, president of Infegy. "We believe our latest update will vastly improve companies' ability to listen and understand what is being said across the web for their brands or products."
Some of Social Radar's new features include categorization of content media types and conversation topic identification with contextual tone analysis. This update includes an entirely new artificial intelligence engine that can quickly identify sentimental pieces of content directed at a subject specified by the user with unprecedented accuracy.
"This is a very exciting time for marketers, product developers, and enterprise companies to truly understand their consumers and all the social content floating around on the Web. Millions of people are openly sharing their thoughts and opinions. To instantly and accurately measure and understand it all is absolutely critical - companies can save millions of dollars in research costs," Coomes said.
Social Radar's new engine has been repeatedly benchmarked and tested against a variety of comparative sources. Various public opinion polls, aggregated review databases and even extensive manual scoring comparisons have all mirrored the automated system's results consistently, proving to be one of the most accurate sentiment engines on the market today.
"Combining these insights with the many exceptional features we already have available, leveraging our database of more than two billion conversations collected over three years, gives our clients even more clarity amidst the murky waters of social media," said Coomes.
For more information, visit Infegy's website at http://www.infegy.com
Established in 2006, Infegy is quickly becoming a leader in the Social Media Intelligence industry. Their proprietary technology has grown Social Radar to become one of the fastest, largest, and most powerful applications for social media research and measurement.