Goremortgage Launch Across UK with a New TV Ad Campaign Created by Greenfield

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Goremortgage, the remortgage specialists, have launched a new TV advertising campaign promoting their highly personal remortgage service. The ads were created by Greenfield Strategic Marketing Consultants, the Hampshire based marketing company

Goremortgage have appointed Greenfield Marketting to advise on the brand positioning of their new remortgage solution and to create a series of direct response TV ads.

Four 30 second and 4 10 second ads were created in total.

The campaign will run on ITV, Five, More4, E4, Dave, Living, Fiver, cartoon network, Sky 1 , Sky 2, National Geographic, Sky Sports, and the Discovery channels.

Stuart Greenfield, creative director said,

"With just three weeks to write and film the ads the pressure was on especially with a UK location and the current unpredictability of the weather. In the end we were lucky to film on two perfect days in late August and complete the edit in time for a 1st September launch.

4 TV ads were created named, Shopping, Party, Carwash and Lawnmower. Each ad was produced in 30second and 10 second variatons

The Goremortgage service provides customers with a direct link to a mortgage officer who handles all aspects of a remortgage including searching for the most suitable product on the market, completing the paperwork and dealing with conveyancing via solicitors. All correspondence is carried out over the telephone or by email.

GoRemortgage is a trading style of Green Money Limited which is authorised and regulated by the Financial Services Authority for regulated mortgage and non-investment insurance contracts. FSA Number 482743.

For more information please contact:

Stuart Greenfield
Greenfield Strategic Marketing Consultants
020 3370 6264
http://www.greenfield.co.uk

2 Clarendon Terrace
Stockbridge
Hampshire
SO20 6EY

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