It's important that we keep it true to the customers and work within our means and don't stray from our mission, while at the same time have fun doing it
Pontiac, MI (PRWEB) August 27, 2009
Brad Baxter, President of Automated Pet Care Products, the makers of the Litter-Robot™, the only automated, self-cleaning litter box product made in the U.S., was named a finalist for the Ernst & Young Entrepreneur of the Year® 2009 Award in the Central Great Lakes region. Baxter received the honor in the manufacturing category at the June 11 awards gala at the Ritz-Carlton in Dearborn, Michigan.
The Ernst and Young Entrepreneur of the Year Awards honor entrepreneurs who demonstrate extraordinary success in the areas of innovation, financial performance and personal commitment to their business and communities. Baxter was selected as a finalist from over 100 nominees by an independent panel of judges.
Brad Baxter has enjoyed a lifetime of entrepreneurship that started at the age of nine when he sold hickory nuts in his Wisconsin hometown. Driven by the motto, 'Listen, implement, refine, do it again,' this former auto engineer created his company, Automated Pet Care Products, to fill the need for automated and interactive pet products with the goal of taking away the drudgery that pet owners felt about cleaning their cat's litter box.
After inheriting two cats, the cleaning duties led him to fulfill his dream of developing a popular product. Automated Pet Care Products and the Litter-Robot self-cleaning litter box was created in Pontiac, Michigan in 1999 and since then, sales have taken off and they now offer a full line of product accessories. The company has also opened a warehouse and 32,000 square foot fulfillment center in Juneau, Wisconsin.
Automated Pet Care Products focuses on customer's needs and responds with nimble and rapid product development for quick implementation and continued product improvement. Baxter and his team make customer service their top priority and respond to their customer's calls and e-mails rapidly. To affirm their commitment to customer service, the Litter-Robot is backed by an 18-month full warranty and a 90-day money back guarantee.
"It's important that we keep it true to the customers and work within our means and don't stray from our mission, while at the same time have fun doing it," says Baxter.
In addition, Baxter has incorporated a green initiative into his sales strategy to offer pet owners eco-friendly pet care products, such as the new ECO Unit Litter-Robot which uses 100 percent recycled plastics in 84 percent of all the plastic components, to contribute to the protection and sustainability of the planet - while still helping pet owners pamper their beloved cats.
Listen. Implement. Refine. Do it all again. That is what this Ernst & Young Entrepreneur of the Year Award finalist and his company is all about.
Automated Pet Care Products, Inc. was founded in 1999 with the goal of creating the best automatic self-cleaning litter box to make the life as a cat owner easier by eliminating the daily hassle of litter box scooping.
The Litter-Robot™ (http://www.litter-robot.com) made its market debut in April of 2000. Made from tough recyclable plastics and industrial grade components, the Litter-Robot is a quality appliance backed by an 18-month full warranty and a 90-day money-back guarantee.
About Ernst & Young's Entrepreneur Of The Year® Awards Program
Ernst & Young's Entrepreneur Of The Year® Award is the world's most prestigious business award for entrepreneurs. The award makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, the Ernst & Young Entrepreneur Of The Year® award celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 135 cities in 50 countries.
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