Physicool Gets Investment from the Dragon's Den

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Dorset business woman Kay Russell went into the BBC's Dragon's Den and came out with investment for Physicool, a reuseable cooling bandage for sports injuries.

Kay Russell from Dorchester has already started to build a successful business with offices in Dorset and London which recently expanded with distribution into Australia and India.

Launched at the London Marathon in 2007, the unique Physicool stretchy bandage ( is a reusable cooling product for the treatment of mainly sports related injuries. It quickly reduces inflammation, swelling and pain. What's more, it helps to speed up the healing process.

But a few months ago Kay was surprised to receive a call from a researcher from the Dragons' Den production team asking if she required any investment to help her business along. When she said she might, they asked her to get back with them if she was interested in taking part in the show. This meant she had to have an interview with production to see if she met their criteria and then, if she passed, she would be invited to give a Dragons' Den pitch. After a couple of days deliberation Kay decided to give it a go, not for a moment realising just how much was in store for her nor how much work and pressure was involved. Kay passed the initial pitch process and was invited to pitch to the actual Dragons and become a part of the BBC 2 series. With confidence in her product and her business offering, Kay took the plunge and entered the Dragons' Den in a bid to gain further investment and a famous entrepreneur to help her take the blossoming business on to a higher level.

Kay spent 3 days waiting in a green room on the set based at Pinewood, waiting to be called to give her presentation and has to admit she was shattered, worn down and on tenterhooks before she even got in front of the cameras and was able to look the famous Dragons in the eye and deliver her pitch.

After the usual intense scrutiny she successfully landed multi-millionaire Deborah Meaden who pledged £100,000 for a 30% stake of Kay's company.

Kay says "I'm so pleased Deborah's offered to invest in Physicool. Not only is she West Country born and bred like me, she knows the leisure industry inside out and would be extremely helpful to my goal of making Physicool a global brand. We also have a sister product, 'Equi-N-icE' ( for the horse world too, and with Deborah's own love of horses she would make for a perfect partner in our sister company too."

Kay's product is a far cry from when strains, pulled ligaments, tendons and bruises were treated by placing a packet of frozen peas on the injury! Physicool should be in every sports bag and on every physiotherapist's shelves as it doesn't need a freezer to stay cool. The bandage and its coolant come in sealed vacuum packs which can be resealed and reused. It can be used on ankles, knees, shoulders, backs and wrists and combines cooling with compression to draw heat out by rapid evaporation, as opposed to similar products which drive cold in. It's easy to apply, even one handed, so if you have an accident and no one is on hand to help then you can apply it yourself - it's immediate first aid and starts the healing process right away so the sooner applied the better.

"Deborah Meaden was impressed by Physicool and Equi-N-icE scientific credentials and we are sure that after our BBC television debut households will see the value of our product for their first aid box - everyone should have one," says Kay.

Physicool's team of experts have spent over two years carrying out extensive research before producing this medical aid which is now being used in a multitude of sports.

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Jackie Phillipson
Physicool Ltd
+44 (0)1202 896698
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