Zrinity Becomes First ESP Client to Integrate Email Data Source's API

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Zrinity plans to use the Email Data Source API to provide its customers with direct access to competitive intelligence data for email marketing.

Email Data Source, Inc. (http://www.emaildatasource.com), the email marketing industry's original source for email competitive intelligence, today announced Zrinity will be the first email service provider to integrate data from Email Data Source into its user interface via the Email Data Source API. Zrinity, a provider of email software solutions, plans to use the API to provide its customers with direct access to competitive intelligence data for email marketing.

"We are proud to announce our partnership with Email Data Source," said Scott Ferguson, Vice President of Sales for Zrinity, Inc. "We will now be able to provide competitive intelligence for our clients allowing them to search the 18 million email campaigns archived by Email Data Source right from the Zrinity user interface."

Zrinity clients will be able to search email campaigns by keyword, sender or brand, giving them insight into the tactics used by their competitors. Clients will then be able to validate their offers against historical trends relative to their competition and market sector.

"Both Email Data Source and Zrinity are dedicated to helping their clients develop deeply effective email campaigns, making for an excellent partnership," said Carter Nicholas, CEO of Email Data Source. "Integrating this data into the Zrinity interface will make the workflow of email marketers easier. They will be able to research creative best practices, check on subject line usage and look at historical campaigns as they develop and deploy their email marketing campaigns."

In addition to Zrinity, eight other companies became new clients of Email Data Source this past month. Clients include Barden Advisors, Gap Inc., Hydra LLC, Innovyx Inc., Orbitz Worldwide, Revenue Empire, SilverPop Systems Inc. and Vankomen Media.

About Zrinity:

Founded in 1995, Zrinity offers companies an opportunity to centralize all of their email streams onto a single easy-to-use, dedicated, high-performance email marketing and transactional server based solution that eclipses ESP functionality at a significant cost savings. Zrinity also recognizes that the success of any online marketing channel requires support from both Marketing and IT groups. No matter what your current resources or email expertise, Zrinity can partner with you to find the right solution that benefit both teams. Zrinity Inc. is located in Orlando, FL. Learn more at http://www.Zrinity.com.

About Email Data Source, Inc.:

Based in New York City, Email Data Source collects, analyzes, organizes and archives millions of marketing messages, providing competitive intelligence and analytics to the email marketing community. The company has provided email marketing data as well as actionable insights and the intelligence behind them since 2003. For more information about Email Data Source, Inc. visit http://www.emaildatasource.com

Contact:

Kelly Higginbotham
Email Data Source
212-514-8900 x1020
http://www.emaildatasource.com

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Kelly Higginbotham
Email Data Source
212-514-8900 ext. 1020
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