Diamond Resorts International Strengthens Commitment to the Customer

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Year of the Customer Initiative Gets Boost from Cloobeck's 'The Meaning of Yes(SM)'

At DRI, it doesn't make a difference what the customer asks; the answer is still yes. We work hand-in-hand with all of our divisions to create a positive customer experience. We collectively deliver the meaning of yes, and it starts with the chairman of the company. The meaning of yes is what defines our success.

Diamond Resorts International® (DRI), a global leader in the vacation holiday ownership industry, sets itself apart during this economy with its company-wide commitment to provide customers with service excellence through its corporate ideology of 'The Meaning of Yes(SM).'

Stephen J. Cloobeck, Chairman and Chief Executive Officer, today announced "While other hospitality and travel companies are abiding by, what some in these industries refer to as, 'a post 9-11, no waivers, no favors' philosophy, DRI continues to strengthen its commitment to providing customers with service excellence through 'The Meaning of Yes.' We continue to position DRI apart from our competitors in two very different, but most important, functional aspects by first bringing the component of hospitality to the timeshare industry and secondly by servicing our customers by saying yes."

Recognizing that building lasting customer relationships is significant to the short-term growth and long-term health of Diamond Resorts International®, Cloobeck developed The Meaning of Yes as a fundamental ideology for the company's workforce.

According to Cloobeck's The Meaning of Yes - Any successful business builds customer value through trust-based products and purposeful relationship management and at DRI, we continue to deliver on our promise of growth for THE Club® product through expanded member benefits and resort affiliations. Specifically, our customers continue to ask for more exchange and points-redemption opportunities as well as more resort locations and we continue to steadily build the most sought-after vacation ownership and holiday membership product available in the marketplace today. "Quite simply," implores Cloobeck, "we continue to say yes to our customers."

"As a company," continues Cloobeck, "we share mutual interest with our customers in each other's success - our customers want us to succeed and we in turn want them to trust in us to deliver on our promise to them. In effect, we are collectively saying yes to each other."

As hotels and other timeshare companies limit customer benefits and, in effect, shorten the quality of the stay, DRI is bridging communication and service gaps between resorts, customers and corporate. Launching educational enrichment seminars at resort locations in the UK and in the States, DRI invites members to half-day seminars to learn more about the product and the company so that both can better serve each other. Members get updates on new tools available for them to further enjoy their vacation lifestyle product and the company benefits by receiving instant feedback about what they are doing right and what needs improvement.

Annually, nearly 1.4 million owners, members and guests enjoy the simplicity, choice and comfort Diamond Resorts International® offers through its branded hospitality experience. Says Cloobeck, "At DRI, it doesn't make a difference what the customer asks; the answer is still yes. We work hand-in-hand with all of our divisions to create a positive customer experience. We collectively deliver the meaning of yes, and it starts with the chairman of the company. The meaning of yes is what defines our success."

Diamond Resorts International®, with global headquarters in Las Vegas, Nev., is one of the largest vacation ownership companies in the world with more than 160 branded and affiliated resorts and over 24,000 guest beds in 26 countries with destinations throughout the continental United States and Hawaii, Canada, Mexico, the Caribbean, Europe, Asia, Australia and Africa. Offering simplicity, choice and comfort to more than 400,000 owners and members through the branded hospitality service of more than 5,500 team members worldwide, Diamond Resorts International® is dedicated to providing its guests with effortless and relaxing vacation experiences every time, for a lifetime. To learn more, visit http://www.DiamondResorts.com.

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Kimberly Perette
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