Get Smart Content -- Serving Relevant Content Drives User Engagement

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Serving highly relevant content targeted to the individual user has allowed two recent customers to increase conversion rates by up 49%.

Serving content that is highly relevant to site visitors' interests and desires should be the goal of any website owner. Get Smart Content is a web-based service that allows marketers to serve their website visitors targeted content and messages based on statistical data and the user's unique web-based interactions. This powerful tool allows marketers to meet each visitor's specific needs and drive engagement with their core business. See a video of how easy Smart Content is to use by clicking here.

Many marketers use Omniture or Google Analytics and understand the value of knowing who is using their website and what content is effective in getting visitors to convert to leads, sales or brand engagement. Get Smart Content integrates with Omniture and Google Analytics to use those same statistics to allow marketers to automatically respond to site visitors on an individual basis and recommend the content that will most likely be useful and serve the marketer's business goals.

Two recent clients have realized significant increases in their conversion rates using Smart Content. A non-profit client's membership drive is using Smart Content by targeting user location and content preferences in their call to action and have seen an increase in conversion of 49.9%. In a completely different market, a health care IT client has seen a 45.73% increase in conversions to leads where they have targeted their users by their entry point into the website. In both cases, the clients are using Get Smart Content to speak to their visitors in a way that makes the most sense to the visitor.

Because it is a web-based service, Get Smart Content is available on demand and customers only pay for what they use. Additionally, Get Smart Content empowers marketing professionals by keeping the integration process incredibly simple. Involvement with core IT systems are virtually nonexistent and updates are easily made by non-technical users.

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Taylor Schaeffer


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