New York, NY (PRWEB) August 29, 2009
IGNITE Advisory Group, a specialized consulting firm focused on empowering sales teams at small-to medium-sized (SMB) organizations, today announced the availability of its new book "Cracking the C-Suite: A Practical Guide to Creating a Shared Future with Your Executive Customers". In this ground-breaking sales guide, IGNITE CEO Eyal Danon offers proven sales-enablement insights and tools designed to help sales professionals bridge the perennial gap between selling at the manager level and selling at the CEO/CIO/CFO level. IGNITE Advisory Group is making complimentary copies of this book available for a limited time.
Excerpts from the book:
"There are two massive challenges when it comes to reaching out and engaging executives: executives have no time to spare, and C-suite executives are not interested in talking to you. Therefore, you need to devise a way to get executives talking to each other."
"Creating a customer advisory board is a unique and elegant way to assemble your chosen, targeted customer executives without paying them for their time or advice. And at some point, the participants may be willing to actually refer executive prospects from other companies to your company."
"Like most sales professionals, I've been through all of the sales and solution training sessions, read all the books and tried just about every trick in the book to reach the C-suite - sometimes successfully and sometimes not," said Eyal Danon, CEO of IGNITE Advisory Group. "Recently I came upon a sure-fire way to reach these senior executives and open the door to large sales opportunities. It's through customer advisory boards and executive thought leadership, where your customers are getting the front seat and an opportunity to share their views on your industry. I've seen these powerful sales tools in action and they work. This book takes this executive-access methodology and puts it in very practical and applicable terms for the reader so they can begin elevating their sales penetration today."
Complimentary copies of "Cracking the C-Suite" can be requested at http://www.igniteag.com/contactus.
About IGNITE Advisory Group
IGNITE Advisory Group helps small- to medium-sized businesses create high-level sales opportunities by fostering non-threatening executive interactions with C level customers, channels and prospects. IGNITE offers a suite of services for the facilitation and management of a customer advisory board, partner advisory council, executive thought leadership, executive messaging, user group and executive event. The company serves a broad range of customers, with a specialization in the B2B high-tech industry.