Is Network Marketing A Realistic Home Based Business?

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With a deep recession and record unemployment, multi-level marketing seems like an attractive alternative to a traditional job. What are the realities of starting a network marketing business and earning a return on investment?

The worst recession in 70 years, business closures and record unemployment are forcing millions to look for alternative income sources. For many, multi-level marketing companies like MonaVie, Melaleuca and Herbalife offer what appears to be the perfect opportunity to invest into their own entrepreneurial egg.

According to over 10 years of research by Columbus Ohio based Leaders Club (http://www.leadersclub.com), a network marketing support and training company, 97% of the people that join a network marketing company never earn more than they spend on products and marketing. Founder Andre Vatke cautions that this statistic can be misleading and has been used by major news outlets to paint a grim picture of network marketing as a scam.

"There are plenty of scams out there," says Vatke. He cautions serious entrepreneurs not to join the first company they find and to learn how to evaluate and research a network marketing opportunity based on the products effective target market and it's unique selling proposition.

Through various free video's, articles and resources on it's site, Leaders Club points out that while the network marketing industry tends to promote hype, in actuality success requires a great deal of professional skill development. It's not until something goes wrong that people realize they need a change.

"The reality," says Vatke, "is that there are tens of thousands of individuals that are earning $500 to $2000 a month through network marketing." These are not the glamorous cover stories often presented by network marketing companies or by slick scam artists. They are the example of what makes network marketing a real contender as a home-based business.

To illustrate his point, Vatke presents a long list of clients that have used his service to created millions of dollars in annual residual income. He says, "The biggest mistake in network marketing is to think it's a traditional business that needs to be advertised and promoted in a traditional way. At best, that only works for a handful. The moment you advertise you better be prepared to deal with competition and most network marketers just don't know enough about marketing to do that." Vatke point out that network marketing is about people and relationships not about beating traditional advertisers. Network marketing success centers on having an easy to duplicate prospecting system.

Helping marketers master prospecting and leadership has been the hallmark of Vatke's company for over 15 years. "We're very realistic about what people can expect, and that helps them create goals they can achieve," says Vatke. Leaders Club highlights the fact that they have conducted over 10 Million Dollars in marketing research and that members routinely beat industry success averages by over 1000%. "We're still not happy with that," said Vatke. "That's why our work never stops. We keep testing, doing surveys and giving our members access to the truth about what works and what doesn't."

To make it even easier for marketers to get the realistic advice they need, Leaders Club recently lowered its entry-level membership by over 25%. This move, combined with a 30-day money-back guarantee removes the criticism by news media that network marketing is a scam or that marketers are setup to fail by the very companies that employ them.

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Molly Stevens
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