Book release: "How to Smash the Competition- the Right Way" by Malcolm Out Loud

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Malcolm Out Loud's first book "How to SMASH the Competition- the right way " is in wide release. Inspired by the winning performance of the U.S. swim team led by Michael Phelps at the 2008 Beijing Olympics, SMASH the Competition is a powerful resource on how to: Avoid the 4 Human Ailments that hold us back, deliver Gold Medal Service and Reverse your Expectations to win in business and in life.

Malcolm Out Loud's is first book "How to SMASH the Competition- the right way " is in wide release. Inspired by the winning performance of the U.S. swim team led by Michael Phelps at the 2008 Beijing Olympics, SMASH the Competition is a powerful resource on how to: Avoid the 4 Human Ailments that hold us back, deliver Gold Medal Service and Reverse your Expectations to win in business and in life.

The Inspiration: At the finals of the 4 x 100 m freestyle relay swim race at the 2008 Beijing Olympics, Michael Phelps and his teammates pulled ahead by only 8/100th of a second and won the gold medal, ahead of the French team. The extraordinary skills, determination, calm and focus the American swimmers demonstrated were a powerful inspiration: Why not apply the same approach to business?

Why The Title? The French swimming team's sound bite "The Americans? We're going to smash them" made history and is a lesson about what winners are made of.

The Big Idea: An earnest and well-documented account of what it takes to Smash the Competition - The right way. Malcolm Out Loud offers a straightforward and effective take on avoiding what Malcolm Out Loud calls the 4 Human Ailments: the pitfalls that hold individuals and organizations back from greatness.
This book offers assessment tools and step-by-step action plans on how to cure these ailments and increase productivity, focus and ultimately, success in business and in life. Visit http://www.malcolmoutloud.com/smash and take a free assessment to find out if you have on or more of the 4 human ailments: Not Now Fever, Complacentitis, the Rat Syndrome or Dirty Money. Malcolm Out Loud's Reverse Expectations Model puts the traditional planning process under a magnifying glass and uncovers its flaws. He provides a guide to better planning and better results. By systematically inte¬grating your customer's expectations with your team's expectations, more significant milestones can be set and effectiveness improved. While one bad customer service experience can make headlines around the world, the 5 rings of Gold Medal Service offer 5 simple but effective principles that can be applied to every business challenge. Free excerpts and tools from SMASH the Competition are available for download at http://www.malcolmoutloud.com/smash

Smash the competition- the right way is available on Amazon.com, Barnes and Noble, and 800-CEO Read for bulk orders.

About Malcolm Out Loud: Malcolm is a marketer and entrepreneur. He launched his first business at the age of eighteen and has been a strong creative force throughout his career. His passion has been to challenge every situation until he uncovers greatness and growth. If It Ain't Broke, Break It! is the title of his blog and the precept he lives by. He hosts a daily radio show: the Malcolm Out Loud. He leads a successful consulting practice and is involved in a number of not-for-profit groups, championing causes ranging from regional economic development to cultural diversity, education and children's care.

Acclaim for Smash the Competition:

A chapter a day will keep the competition away... a book for those looking for inspiration and a new perspective on how to reach your goals.- Terrie M. Williams, author of The Personal Touch: What You Really Need To Succeed in Today's Fast-Paced Business World, NY, NY

This book brings years of work to life and the reader will benefit from Malcolm's experience, insight and style. His writing challenges us to step away from the norm and pursue greatness! A must read for any executive or middle manager who is looking to get a leg up on their competition in today's very competitive business world - Keith E. Sirois, CEO, Big Boy Restaurants International, Warren, MI

Malcolm Out Loud brings best business practices back in-line with fast-track emerging technology, business leaders, cultures and technology. Malcolm's relevance in business today begins with innovation, and finishes stronger as he partners with companies that change the world, and enables them to be part of the solution, and not the problem- Brian Patrick Cork, CEO and Cultural Architect, Human Capital, Atlanta, GA

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