New York, NY (PRWEB) August 31, 2009
In harsh economic times, TRAVELEX, the leading foreign currency provider for global vacation and business travelers, took a uniquely creative step to help broaden Travelex's name recognition among American travelers. Americans in particular tend to travel less globally, with only 30% of the American population having a passport. Programs such as Travelex's "Cash Passport" and "Currency Return Guarantee" are industry leaders and provide peace of mind for both the first time traveler and the travel savvy alike.
Travelex supports the UK National Theatre's experimental NT Live initiative. As a longtime arts partner of the prestigious theater company, Travelex is committed to helping deliver noteworthy performances onto screens in movie theaters and performance arts venues worldwide during this 2009-2010 season. The NT Live performances are the first live theater streamed through satellite, as the New York's Metropolitan Opera successfully "performed" to a global audience the last two years in a row. The first NT Live play of the season, PHÈDRE starring the great Helen Mirren, was first seen on June 25th by 28,000 people worldwide, and with additional screenings, audiences reached close to 49,000 across 19 countries. The pilot season of NT Live will next feature "All's Well That Ends Well" with an initial live broadcast scheduled for October 1, 2008. Following will be performances of "Nation" (Jan. 30, 2010) and "The Habit of Art" (April 22, 2010). The average ticket price is $20, varying by venue. Please refer to http://www.ntlive.com for further details
Lloyd Dorfman, Chairman of Travelex, says: "NT Live is a major innovation in theater. We're enormously proud to be part of it - the result of a seven-year partnership with the National Theatre, one of the world's most respected theaters."
The idea of using emerging technologies to innovate, providing value and service, strongly resonates with Travelex's mission to consistently pursue new methods in easing consumers' foreign exchange transactions and educating travelers in preparation for their next trip. "Travelex is committed to providing travelers with greater peace of mind by helping them be better prepared and better informed before they arrive in their foreign destination," says Jon Dario, Executive Vice President of Travelex North America.
Travelex Retail Services--available at retail outlets and shopping malls, in airports and online--address key ongoing challenges encountered by travelers worldwide. Travelex's "Cash Passport" gives a new twist on the pre-paid currency card. Features of the card include:
**Pre-Paid Debit MasterCard: accepted worldwide
**Identify Theft Protection: Customer's identity not connected with the card
**Locked Exchange Rate: Rate locked in at time of purchase
**Lost or Stolen Card Replacement: within 24 hours
**Tracked Spending: online
**Reloadable: via phone or any Travelex store location
**Easily Accessible: can be used at millions of ATMs worldwide
The "Cash Passport" is free as part of Travelex's Value Pack program, which bundles and tailors products to customer needs.
Also included in the 3-tier Value Pack program, is the "Currency Return Guarantee". Travelex guarantees to purchase any unused currency originally purchased at a Travelex location in North America at the daily cost rate with no commission or fees.
Rate Watch is another convenient and free service provided by Travelex. Customers looking ahead for a particular foreign currency can provide their contact information and Travelex will notify them when the rate for the requested currency fluctuates in their favor.
The partnership between Travelex and the National Theater through its NT Live Initiative has reemphasized Travelex's brand values of leadership, forward-thinking, value, and service to each of its customers. Travelex strongly believes in consistent, key support of the high arts through emerging technologies and opportunities, especially in a troubled market, when people may need their spirits lifted most.
TRAVELEX is the world's foreign exchange and business payments specialist. The group is also one of the world's leading providers of outsourced travel money to banks, travel agencies and other financial institutions. The group serves businesses and individual travelers through nearly 700 banks, stores, malls and airports in four regions: the Americas; United Kingdom; Europe, Middle East and Africa; and Asia Pacific. (http://www.TRAVELEX.com)