Pioneer Directories Partners with Innovectra Wisconsin-based Publisher to Launch Internet Yellow Pages Directories

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Pioneer Directories, a leading telephone company directory publisher in the Midwest, announced a new partnership agreement with Innovectra to launch all of its online directories at its new Internet site http://www.midwestyp.com.

We are excited to be building an online directory and community based portal in and around the markets we serve. Innovectra delivers the right combination of platform capabilities, publisher services and digital media solutions for our business customers. We feel that the ActivImpact platform is the perfect compliment to our Yellow Page product

Pioneer Directories, a leading telephone company directory publisher in the Midwest, announced a new partnership agreement with Innovectra to launch all of its online directories at its new Internet site http://www.midwestyp.com.

"We are excited to be building an online directory and community based portal in and around the markets we serve. Innovectra delivers the right combination of platform capabilities, publisher services and digital media solutions for our business customers. We feel that the ActivImpact platform is the perfect compliment to our Yellow Page product", said Paul Jacobs, President of Pioneer Directories.

"Pioneer Directories recognizes the importance of transforming its directory business into multi-dimensional media solution for local businesses," said Thomas C. Lewis, President and CEO at Innovectra. "Through the success of ActivImpact platform, we are able to deliver a robust Internet Yellow Pages and local search package for Pioneer", he added.

Users will be able to search the entire state of Wisconsin and areas nearby with easy access to a database of business listings and area shopping information via computer or wireless phone access. The http://www.midwestyp.com site features online Pioneer Directories content via a powerful keyword search application for Internet Yellow Pages, complete with local business profiles, online video, coupons, web site and e-mail links, interactive maps.

About Pioneer Directories

Pioneer Directories published over 25 directories in Iowa, Michigan, Minnesota, and Wisconsin.
The company is a Utility based Publisher that offers its entire wide array of products to its Utility companies. The company based in Lancaster, WI has over 100 years on combined advertising experience. The company's new co-branded site will be available in October 2009 at http://www.midwestyp.com.

About Innovectra.

Innovectra provides "world class" web, mobile and social network based local search solutions for online directory publishers. One of the first companies to create electronic directories, Innovectra currently publishes over 800 Internet Yellow Pages directories. We engage in interactive online media products and services that "optimize" and "monetize" local search, from ActivDirectory to ActivImpact--a full suite of advertiser solutions. For more information, visit the Innovectra Corporation web site at http://www.innovectra.com.

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Michael Evanchick
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