Chicago, IL (PRWEB) August 28, 2009
Dave Friedman, President of Americas, will debate the structure and evolution of the modern agency with executives from DraftFCB, GroupM and Tribal DDB. In addition, Razorfish will lead discussions about the implications of social media graphs, living in the digital "cloud" and mobile marketing in a recession at ad:tech Chicago.
Chicago's Navy Pier
Festival Hall, Lobby 2
600 East Grand Avenue
Chicago, IL 60611
Day 1: TUESDAY, SEPTEMBER 1
Andrea Harrison, Strategy Director, 11:00am - 12:00pm
Mapping Your Influence - The Power of the Social Graph
In this hands-on session, participants will become familiar with social graphs, understand what the social graph means for their brands and how to use social graph insights to best leverage the different platforms where their customers exchange ideas, information and influence.
Dave Friedman, President, Americas, 12:15pm - 1:15pm
The Modern Agency
This panel will look ahead at the next generation of "modern agencies" and debate the important questions, such as: Will the industry re-bundle? What is the future role of the holding company? Are agencies successfully delivering on the promise of integration and cross-media expertise? How do agencies evolve their staffing priorities and compensation models?
Patrick Moorhead, Director of Emerging Media, 4:00pm - 5:00pm
Integrating Mobile Marketing and Advertising in Today's Economic Climate
Today's marketers face a tremendous opportunity to reach and interact with on-the-go consumers who can instantly view, create, share and connect with other consumers and brands. This panel will help empower marketers to communicate the mobile value proposition within their organizations.
Day 2: WEDNESDAY, SEPTEMBER 2
Patrick Moorhead, Director of Emerging Media, 5:15pm - 6:15pm
The Invisible Web: What It Is, How It Will Change Your Life and What It Means to Live in "The Cloud"
Cloud computing tends to be discussed as a matter of servers and storage, but its implications and impact on consumers goes far beyond that. In fact, it is becoming a business phenomenon, not just a technology issue. This session will explore look at what the future holds when computing becomes ubiquitous.
Work: (312) 696-5241 Cell: (773) 308-3425