Personalized Gifts Are Packing a Punch At

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"Egonomics", the personalized product phenomenon, is a hit for the upcoming holiday season.

A personalized gift not only pleases the recipient, it makes the giver shine as well

As preparations begin for crucial fourth quarter sales, savvy retailers are coming out swinging with what's been coined "egonomics" -- the personalized product phenomenon. In today's economy, gift givers are looking for a bigger bang for their buck, and personalized products seem to offer consumers that little something extra.

The trend is sweeping through; the premiere online gift giving search engine, where nearly ¼ of the website's 63,000 gifts, and over half of the site's Top 20 products offer some type of personalization.

According to June Mauser, Senior Gift Expert at, having a gift personalized makes a big impression, transforming an ordinary gift into a memorable one. "A personalized gift not only pleases the recipient, it makes the giver shine as well," says Mauser. This type of "double reward" seems to be what today's gift giver is searching for.

Retailers seem to love the phenomenon as well, as fewer items get returned and price points rise with a personalized perk.

All in all, personalized gifts are showing signs of being among the heavyweight favorites for the upcoming holiday season. is a privately owned and operated company located in Kennesaw, GA, offering over 63,000 hand-reviewed gift ideas from over 1,200 online stores.


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Tina Adames
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