LoveToKnow, Inc. To Use Facebook For User-Generated Charitable Giving

Share Article

LoveToKnow's unique model of charitable giving will leverage Facebook to help users decide which of four non-profits will receive upcoming donation:  SHARE Cancer Support, Charity:Water, One World Everybody Eats, and the American Society for the Prevention of Cruelty to Animals (ASPCA)

LoveToKnow recognizes that giving to deserving non-profits not only helps them accomplish their worthy missions, but the way we do it enables our users to be part of the giving process.

LoveToKnow, Inc. announced an online campaign through its Facebook page where the company will make a financial donation to one of four non-profit organizations. As part of the campaign, users of the LoveToKnow.com online community will vote on which charity will be the beneficiary of the donation. This continues LoveToKnow's longstanding tradition of monthly charitable contributions to non-profits.

Beginning September 1, LoveToKnow will ask users go to the LoveToKnow Facebook page to vote among these four non-profits: SHARE Cancer Support, Charity:Water, One World Everybody Eats, and the American Society for the Prevention of Cruelty to Animals (ASPCA). The company will then donate one penny per hundred site visits to the top vote-getter at the end of the month. Regular traffic to the site averages about 10 million visits per month. 

This extends the company's track record of involving LoveToKnow community members in charitable giving. A non-profit has been designated in each of the past 14 months, with LoveToKnow donating thousands of dollars to organizations such as the Ovarian Cancer Research Center, The Betty Ford Center, The Children's Defense Fund, The Sierra Club and St. Jude's Children's Hospital.

LoveToKnow is committed to identifying great charities and spreading the word about their good works. Visit LoveToKnow Charity for profiles of additional charitable organizations. "We share the concerns of our community," said Howard M. Love, Founder and CEO of LoveToKnow. "LoveToKnow recognizes that giving to deserving non-profits not only helps them accomplish their worthy missions, but the way we do it enables our users to be part of the giving process."

LoveToKnow.com, one of the top three Web destinations for women, provides expert content and advice in nearly 100 categories, including family, home, style, health, beauty, travel, entertainment and more. With more than 80% of its traffic coming from women, the Web site is able to address women's issues with writers who are experts in their respective areas. It is using Facebook as a platform to encourage involvement among members and increase the size of its growing community of more than 8 million users.

Voting to determine which group will receive the donation will continue for the entire month of September, and overall visits will be calculated in October. User voting will be recorded on the LoveToKnow Facebook page, where users can easily vote with just one mouse click.

About LoveToKnow

LoveToKnow, headquartered in Burlingame, California, is a growing community of 8 Million users looking for expert advice on nearly 100 topics, including family, home, style, health, beauty, travel, entertainment and more. It provides regularly updated content and interactive online community tools.

Contact:

Patrick Flanders

Director of Marketing, LoveToKnow, Inc.
(925) 285-4352

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Pat Flanders
Visit website