Fletcher/CSI Presents Using Competitive Intelligence to Improve Product Development, Strategy Building, and Best Practices at the New Product Innovation, Design & Development for Health Plans Conference

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Fletcher/CSI, LLC, experts in competitive intelligence and primary research, announced today the company will present Using Competitive Intelligence to Improve Product Development, Strategy, and Best Practices at the 2009 New Product Innovation, Design & Development for Health Plans Conference in Chicago, IL on September 22nd, 2009.

Fletcher/CSI, LLC, experts in competitive intelligence and primary research, announced today the company will present Using Competitive Intelligence to Improve Product Development, Strategy, and Best Practices at the 2009 New Product Innovation, Design & Development for Health Plans Conference in Chicago, IL on September 22nd, 2009.

In this interactive workshop, Lisa Hicks, Fletcher/CSI's Vice President of Insurance Strategies, will focus on how health insurance companies can use competitive intelligence to develop product development strategies that look at best practices, test hypotheses around whether a product should be developed, and ultimately identify and launch competitive new products. By analyzing several case studies, attendees of this workshop learn the benefits of competitive intelligence and how it can be used to gain awareness of competitors' bids and products, perceptions of buyers, and how their own plan compares to others.

Steve Levy, Fletcher/CSI's Managing Director, stated that " Fletcher/CSI's Insurance Strategies practice is a testament to our dedication to the Health Insurance industry. Our team of experienced analysts regularly serve the health insurance industry, conducting studies focusing on new product development, agent/broker perspectives, win/loss analysis, and other areas of competitive intelligence. Lisa Hicks, our division practice leader has more than 25 years of experience in the insurance industry, and has held senior leadership roles at major insurance organizations. We're delighted to be invited to share this presentation and to be participants at the conference as well."

For over 20 years, Fletcher/CSI has served the health care industry in providing accurate, timely and actionable competitive intelligence. The company's strong team of health insurance specialists understands the unique drivers of the insurance market, its competitors, products and customer needs.

As the most comprehensive payor conference addressing all areas of product innovation, the 2009 New Product Innovation, Design & Development for Health Plans Conference focuses on the impact of healthcare reform on the product innovation community and examines the future of Health 3.0. The conference will take place at the Allerton Hotel, Chicago, IL on September 22-24, 2009.

For more information about Fletcher/CSI please contact:
Lisa Hicks
Vice President, Insurance Strategies
Fletcher/CSI
803.417.1110

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Lisa Hicks

Lynda Engler
Fletcher/CSI
802-660-9636 ext. 213
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