Small Boutique Luxury Brand Marketing Firm Banks on the Web to Grow During a Recession

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DRS & Associates launches an all inclusive online department to maximize income in a downturn economy. Offering new services and marketing practices is paramount in developing new business relationships and helps boost existing clients brand presence.

Most One-Trick-Pony Agencies will Die

During a recession, most small businesses' first instinct is to scale back, lay low and put the cash under the mattress. However, when faced with clients cutting back on marketing services including media placement and advertising, DRS & Associates - a boutique luxury brand marketing firm that caters to the architectural, interior design and building industries - chose to put more money into their business to expand their services in order to maximize revenue.

Adding a completely new web marketing division to the company has allowed them to attract new clients and present existing clients with a new spread of online services tailored to draw more visitors to clients' websites, boost sales and the bottom line. In addition to media planning, brand identity, public relations, and graphic design services, DRS will also offer web-based services including In-Bound marketing, SEO, web development, and social media marketing, amongst others. While spending the money to invest in one's business during a recession comes with a certain level of risk, DRS feels that offering these new services is paramount to not only their future by always being cutting edge, but to the growth of their clients as well.

"With our highly successful marketing and PR divisions continuing to earn us a reputation for understanding the needs of our clients and being able to creatively communicate their brands across all channels, it was imperative for us to acknowledge the web as the new medium for reaching and engagement with luxury and upscale consumers, designers and architects," said President of DRS & Associates David Schlocker. "Also, times are tough and marketing budgets are being analyzed down to the penny, and traditional ad plans are even being cut. But we have found that clients are more open to online marketing investment discussions. With online campaigns, we have the power to report, analyze and quickly learn - then show what will boost sales or site visitors, by using concrete statistics. With the access to competitive analysis and someone to interpret them, online marketing gives a more immediate sales impact. One that is crucial to our client's requirements."

Popular marketing blog HubSpot supports the idea behind DRS' move to offer online services. With a headline of "Most One-Trick-Pony Agencies will Die," the article summarizes that there are far too many 10-30 person agencies who do just one thing. And that in the past few years, mid-sized businesses have moved more and more of their budget to agencies that can do interactive marketing work: demand and lead generation. The article goes on to say, "This is the year for marketing and web development agencies to adapt or die. They must develop services that generate demand for their clients. They must turn themselves into inbound marketing agencies. It's more about delivering an ROI."

In addition to its new online marketing service, DRS has introduced a new, interactive website to expand their own online presence. The site features industry news, a portal for press that allows them to access client press materials and high-resolution photography online as well as a blogging area. Additional sections include research and trends, special features, and other cutting-edge services that will draw traffic to the site and enhance their client's web initiatives.
About DRS & Associates

DRS & Associates is a full-service boutique advertising and public relations agency that specializes in providing creative services, marketing, advertising, online services and communication programs to the luxury architectural, interior design and building products industries. Based in Sherman Oaks, CA, DRS & Associates works with manufacturers, importers/ exporters, resellers, showrooms, designers and sales organizations and is nationally-recognized for their understanding and expertise of this niche market.


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