For the first time in history, the majority of adults in the United States are over the age of 40
Frederick, MD (PRWEB) September 11, 2009
Immersion Active, the only Internet marketing agency in the United States focused solely on the baby boomer and senior markets, made the 2009 Inc. 500|5000 list of fastest-growing private companies in the country. Immersion Active's ranking at 1,624, reflects a 197 percent growth between 2005 and 2008.
This year's Inc. 500|5000 list features businesses that are both innovative and resistant to the down economy. David Weigelt, partner and chief marketing strategist, said that this recognition is a larger indicator of the strength of Immersion Active's niche.
"For the first time in history, the majority of adults in the United States are over the age of 40," he said. "Doing well in the midst of this economy is a reflection of how companies are taking marketing to baby boomers and seniors seriously."
"Of course we look to grow financially, but monetary growth isn't our sole focus," partner and creative director Jonathan Boehman explained. "We pride ourselves on creating engaging and meaningful online experiences for mature consumers and are continually honing our approach."
Immersion Active works with clients like Home Instead Senior Care, Del Webb, and AARP forge meaningful and profitable relationships with baby boomers and seniors online. Weigelt and Boehman recently released the book Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement.
"It goes without saying that an incredibly talented and hard-working team is behind all of this," Weigelt said, "but I suppose we also have the boomers to thank."
The Inc. 500|5000 list is published yearly in the September issue of Inc. Magazine. The list measures revenue growth from 2005 through 2008. To qualify, companies must be U.S.-based and privately held, for profit, independent - not subsidiaries or divisions of other companies - as of December 31, 2008, and have had at least $200,000 in revenue in 2005, and $2 million in 2008.
About Immersion Active
Immersion Active is the only Internet marketing agency in the United States focused solely on the baby boomer and senior markets. With clients like Del Webb, Home Instead Senior Care, AARP, and CitiFinancial, Immersion Active enables companies to create meaningful and profitable relationships to baby boomers and seniors online.
Inc magazine and Inc.com are integral resources for entrepreneurs that deliver how-to guides, advice, tools, breaking news, and rich multimedia to help business owners and CEOs start, run, and grow their businesses. Inc.com also includes the Inc. magazine archives, an exclusive area dedicated to the Inc. 500, and detailed information on Inc-sponsored events.