Is Your Outdoor Billboard Advertsing Tenant Paying Enought Rent?

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Billboard and outdoor advertsing business former Insider now consults, represents and negotiates for property owners who may not be receiving the full fair market income from Billboard and Outdoor Advertising Firms.

Are you are being paid the fair market value of your property for the use and occupancy of a billboard or outdoor adverting sign, device or structure? Are you sure?

Many times even the most experienced real estate owners fail to successfully negotiate the best deal possible from many outdoor firms for their valuable and desirable location.

Property owners are not a fault since they are generally blind-sided or just not properly informed.

On a very small number of tenants seeki such unique spacee: rooftops, building walls and land next to express-ways.

As a fifteen year former insider of the outdoor billboard advertising business, Bill McInerney of Concord, MA knows what these firms don't want the average real estate owner to know.

The outdoor advertising business has been long known for being a closed-industry, has always been insular, non-transparent and highly secretive for good reason. They thrive on what property owners don't know.

Today only 614 outdoor advertising firms, own, lease, rent or otherwise control the vast majority of the United States billboard inventory of 450,000 signs and billboards along the country's 4-million miles of highways and city streets. It's big business with annual sales estimated at $7 Billion.

"Face it," stated McInerney, "a great many outdoor billboard advertising firms, in my opinion and based on my experience, under-pay a great many property owners for prime, high traffic locations. Why? Because they can.

He continued, "From my years of experience in the industry I know that dealing with billlboard firms is no place for the the un-or under informed. I've also discovered that many professions, .999999%, lawyers, CPA's, property,managers, MBA's don't have a clue of how the outdoor advertising industry works."

"It's a subject that isn't taught in any school, college or university in the world.," he continued

McInerney offers a unique consulting service ior owners of land and builidings who license, rent, or lease their real estate for the exclusive use and occupancy of billboards, signs or outdoor advertising structures. He does site specific research, then conults, represents and negotiates for property owners.

Some of their proprietary professional billboard consulting services include: site specific research and analysis to ascertain the fair market license, rental or lease value for outdoor advertising use and occupancy; the review of local and appropriate state rules and regulations, highest and best use analysis, site specific traffic counts and demographic research, representation of the owner and negotiations, and much more.

Not every property owners can, or will be, able to benefit from Bill McInerney's consultation, representation and negotiation services because of location issues, long term contracts that are set instone, low traffic count and problems with viability.

BIll McInerney can be contacted at (617) 816 3933.


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BIll McInerney
McInerney Consultants
617 816 3933
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