New Compass PMLS™ revolutionizes online marketing for Realtors®

Share Article

The National Association of Realtors© confirms that 87+% of residential real estate sales begin on the Internet today and that more than 90% of agents are not satisfied with their ability to reach that marketplace through their websites. This disconnect helped Compass create the totally new concept of the Professionally Managed Lead Site™ (PMLS™). This simple idea has changed Internet prospecting for good for all levels of real estate professional and the PMLS now accounts for 60% of Compass new subscriptions.

We have had this product in beta testing since January of this year

The National Association of Realtors© confirms that 87+% of residential real estate sales begin on the Internet today and that more than 90% of agents are not satisfied with their ability to reach that marketplace through their websites. This disconnect helped Compass create the totally new concept of the Professionally Managed Lead Site™ (PMLS™). This simple idea has changed Internet prospecting for good for all levels of real estate professional and the PMLS now accounts for 60% of Compass new subscriptions.

Most agents and brokers have websites, but they also do not succeed at making those websites help them sell houses, partially because in their training, agents are not taught the intricacies of online marketing, programming, and how to track Google's algorithm changes. Lacking any training in these disciplines, success online is elusive.

The PMLS™ changes all that for good. The PMLS™ is a custom prospecting website, built and managed for the subscriber by the industry leader in online marketing services for Realtors to attract inquiries from Internet shoppers searching online for homes in the neighborhood serviced by an individual agent or brokerage. The PMLS™ comes with a money-back guarantee of 100+ Real Leads™--defined as one that was generated by a real person viewing materials about what the agent sells who desires more information about something they saw on that agent's website and who registers with their true name and contact information on that agent's site.

"There is no mystery as to what is necessary today to succeed in selling houses to Internet buyers," repots Compass COO Sean Hogan, "and the Professionally Managed Lead Site™ (PMLS™) gives our accumulated knowledge to every subscriber. For $3400 annually, the agent can forget all about trying to keep up with technology and what works and leave it to the experts--us. With thousands of agents and brokers as clients, we have spent years being taught by the most successful of those and we deliver what works for the most successful clients in this product."

"We have had this product in beta testing since January of this year," Hogan continued, "and the results are better than we expected. We consistently are achieving conversion rates of 5-15% with these sites: that is, after attracting the buyers to the site through organic search placement, we are incenting 5-15% of these anonymous visitors to give our clients their name and contact information in order for our clients to give them more information about something specific. This makes it possible for success to occur with even relatively small amounts of traffic each month. Combined with the training classes and superior analytics we offer to each client as part and parcel of their subscription, we are helping PMLS™ clients be introduced to Internet buyers looking for homes in their neighborhoods in large numbers and with strong conversion rates to becoming homebuyers. Even agents without conventional websites are now able to tap into the 87% of homebuyers who shop online. Those with conventional websites need not change them; PMLS™ is a powerful adjunct to existing websites."

One downside, however, is that each marketplace has limits on the number of PMLS™ it can support, and that some marketplaces are not large enough demographically to utilize PMLS™. Compass will be happy to evaluate your marketplace for you as to those issues and they invite you to visit either of their websites and download the booklet "Compass PROLeadS™--Introducing the Professionally Managed Lead Site." You can find this booklet at http://www.compassinternetsystems.com/successguides.html or at http://www.theblackwatercg.com/free_success_guides.html.

About: Compass Internet Systems is a leading provider of online marketing services to Realtors® and other sales professionals. Headquartered in Walnut Creek CA and serving more than 1000 agents and brokers nationally, the company is privately held.

Contact:
Compass Internet Systems
Peter Norton, Program Manager 949 760 3002 x 128
pnorton (at) compassintenetsystems.com

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mike Parker

Peter Norton
Visit website