Web Site Performance Audits: Firefox vs. Google Analytic

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September 01, 2009--Pete Hollier, President of http://www.seowizardry.ca a driver of high performance web sites, is providing inside insights on how companies can take a few quick and simple steps to conduct a web site performance audit to see how they stack up against their peers.

In the wickedly competitive business of search engine optimization, http://www.seowizardry.ca a driver of high performance web sites, is leading the pack with higher percentages of site visits and page views, lower bounce rates and longer staying times. In celebration of his success, President Pete Hollier is providing free inside insights on how any company can take a few quick and simple steps to conduct a web site performance audit to see how they stack up against their peers.

"Firefox and Google Analytics have their advantages and disadvantages for determining if a web site is outperforming the competition or being overlooked by search engines," said Hollier. "They should be used in conjunction to get the most accurate and complete picture of how a web site is measuring up."

Google Page Rank has its Drawbacks:
Even most laymen know that Page Rank is the primary data that Google uses to determine web site performance, which is a web site ranking algorithm produced by Google. It rates a web site on a scale of 1 to 10 with 10 being the highest. Page Rank represents the authority of a web site in a particular niche. But, according to Hollier, Page Rank has its drawbacks.

The Page Rank Algorithm utilizes the Domain Name's age which in many cases does not offer an objective result to determine web site authority. Page Rank should be used as an indicator only. Using SeoQuake with Firefox will also provide companies with the all important Alexa rank of the web site. The Alexa Rank represents a web site's performance based on web site traffic. (The higher the volume of traffic the lower the number.)

Individual vs. Group Comparisons:
Firefox provides a wealth of information at a glance about how web sites are performing, according to Hollier. Companies can use a slew of Firefox's SEO plug-ins, including SEOQuake. But while Firefox and SeoQuake are ideal for individual web site comparisons, Google Analytics is the most useful for determining how a web site is performing in comparison to other web sites of comparable size and niche.

To obtain this comparison it is required by Google that companies share their Analytic data with Google. Once this data is divulged, from the Google Analytic Dashboard, companies should navigate to > Visitors > Benchmarking. Once the new page has loaded companies will be offered an option to select their business niche. The resulting data is the web site comparison to those within a company's niche.

Following is a snapshot of how SEO Wizardy.ca is beating his competition:

  • Site Visits are higher than the average by +135.20%
  • Page Views are higher than the average by +119.54%
  • Bounce Rate is lower than the average by 20.95%
  • Time on Site is higher than the average by +5.09%

"Conducting a web site performance audit is more than an exercise in vanity," said Hollier. "Companies should use this valuable information to adjust their search engine optimization strategies accordingly and to maximize their investments."

About SEO Wizardry.ca:
http://www.seowizardry.ca uses a Holistic approach to improve business web site performance. An effective web site promotion requires all web site elements to seamlessly work together. Search Engine Optimization, Social Media, Search Marketing and Web Usability are the primary tools used by http://www.seowizardry.ca to assist businesses in achieving their online business goals and objectives.


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Pete Hollier
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