The New Olive Oil Source-Store Launches the Most Comprehensive Product Line Available for Industry Professionals

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The web leader in the olive oil industry has launched an online store to provide an unprecedented line of products for the commercial trade. The Olive Oil Source Store's offering includes everything from new lines of gourmet olive oils to high end commercial harvesting equipment and everything in between. The store is the first of its kind and the first phase of a complete rebranding initiative for the Olive Oil Source, the de facto standard resource for education and reference information for this high growth industry.

Creating an expanded on-line store -- something completely customer friendly -- was first and foremost our goal

The industry website leader, The Olive Oil Source, has introduced a new on-line store,, with a comprehensive product offering for the commercial trade.

The new website,, offers support products for every aspect of the olive oil production process through to the retail shelf, or "Everything but the Olive", as the company's new positioning statement declares, and is the first phase of a full website renovation due to be completed by the end of 2009. New lines of gourmet extra virgin olive oils, widely popular flavored and wine vinegars, harvesting, pruning, milling, testing equipment, containers and accessories, bottling and labeling devices are all available for purchase on-line. A new offering, five Tasting Bar Kits, supports retail marketing visibility in a unique and educational way.

While the company has a vision for the rebranding and reorganization of the - the main site and de facto standard industry source of information and support - it won't happen all at once. The first phase, the re-branded store launched this week, focuses on the needs of professional customers in the olive oil business. Later phases will include improvements to the library of industry information and research with ongoing contributions from industry experts, a new forum, classified ads, and retail products geared to the home enthusiast.

"Since purchasing The Olive Oil Source,, in 2008, we realized how important it was to provide better ways for our audience to get at the massive amount of information that had been compiled by the website's previous owners and originators. No other site contains as exhaustive a range of industry knowledge and educational reference information on the subject. We wanted to take it to the next level and make it even easier to use," said Antoinette Addison, VP Business Operations and co-owner with husband Shawn Addison. "Creating an expanded on-line store -- something completely customer friendly -- was first and foremost our goal," added Addison.

The site hopes to continue to expand offerings based on customer interest and feedback. "Much of what we have changed about the site and the store has come directly from our customers. More and more people wanted to manage the purchase process purely on-line and avoid the handling fee that direct sales phone support requires. We see it as our responsibility to make it easy to do just that," said Addison.

To acknowledge the support they have received from customers over the years and to celebrate the introduction of the new on-line store, The Olive Oil Source will be offering discounts during the first couple of weeks of the site's launch and creating special promotions through the end of the year. "We are appreciative of our customers' support and believe they deserve the best experience we can create," said Addison. "Our hope is that we have done just that."

About The Olive Oil Source:
The Olive Oil Source is the most comprehensive resource for products, trends, and information on everything related to olive oil. Whether you are a producer seeking information on the latest commercial equipment, a retailer looking to source olive oil related products, or a consumer interested in the latest trends for olive oil in the home, their goal is to provide "Everything but the Olive".

Headquartered in California's Santa Ynez Valley, The Olive Oil Source owners, Shawn and Antoinette Addison, not only have graduate education in Agricultural Sciences and Economics but personally maintain their organic orchard, as well as making and packaging olive oil. They are among a select group of industry experts able to provide customers with products and information based on research and real field experience. For more information visit and

Antoinette Addison
P.O. Box 1500
Santa Ynez, CA 93460


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