Marketing General Inc. Announces New Mailing List of Educators and School Administrators

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Now available exclusively from the MGI List Division of Marketing General Inc. is the PDK Masterfile of Educators, a new postal list of more than 38,000 practicing teachers and school administrators who are passionate about public education. PDK publishes highly-regarded Phi Delta Kappan, the most-cited education journal in the US. PDK sponsors the annual Phi Delta Kappa/Gallup Poll.

Because we represent many education association lists, we immediately see the unique value of PDK names for a market that is starved for new sources in a down economy. We are thrilled to represent PDK to mailers seeking college educators and others who are passionate about public education

The MGI List Division of Marketing General Inc. (MGI) announces release of the newly created PDK Masterfile of Educators.

Available exclusively from MGI, this postal mailing list of more than 38,000 names includes association members, subscribers, and book club members of PDK International. In addition to serving as the premier professional association for educators in the U.S. and abroad, PDK International is publisher of Phi Delta Kappan, the most-cited education journal in the U.S., and sponsor of the highly-regarded annual Phi Delta Kappa/Gallup Poll of the Public's Attitudes Toward the Public Schools.

More exclusive and targeted than compiled education lists, PDK names include practicing teachers and administrators who are dedicated advocates for public education.

The PDK Masterfile is ideal for mailers with offers that directly relate to helping educators, as well as consumer offers aimed at an audience with higher-ed degrees and cultural and academic interests. The list is 100% direct-mail generated; 75% of names have home as the preferred address so they can receive your mail 12 months of the year. The MGI List Division constantly updates and cleans all lists. Lists are CASS-certified and the NCOA certificate is included to protect the mailer's postage discounts.

"Because we represent many education association lists, we immediately see the unique value of PDK names for a market that is starved for new sources in a down economy. We are thrilled to represent PDK to mailers seeking college educators and others who are passionate about public education," said MGI's Director of Media Services Barbara Armentrout.

For more information on the MSA Masterfile and other MGI List offerings, please contact list manager Santo Scrimenti, 703.706.0390, SScrimenti (at) mgilists (dot) com or visit http://www.MGILists.com

Marketing General Incorporated is North America's largest association marketing agency - providing superior direct marketing, award-winning creative design, list management, database marketing solutions and communications services. Since 1978, MGI has provided tailor-made marketing solutions that create positive results.

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Barbara Armentrout
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