Kodak's "Flip Killer" Camcorder Means Trouble for Pure Digital and Cisco: Camcorder HQ

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The versatile, user-friendly Kodak Zi8 could spell doom for the popular Flip Video camcorders. Camcorder HQ, an in-depth research site for camcorder shoppers, today published an article proclaiming Cisco Systems Inc.'s (NASDAQ: CSCO) purchase of Pure Digital, makers of the Flip Video series of pocket camcorders, a "a potential disaster" - and trumpeting Eastman Kodak Company (NYSE: EK) as an example of a company "leapfrogging the competition by adding more features at a lower cost."

If Pure Digital doesn't rise to this challenge soon by releasing a Flip that has an expanded feature-set like the Kodak models

Camcorder HQ (http://www.digitalcamera-hq.com/camcorders/ ), an in-depth research site for camcorder shoppers, today published an article proclaiming Cisco Systems Inc.'s (NASDAQ: CSCO) purchase of Pure Digital, makers of the Flip Video series of pocket camcorders, a "a potential disaster" - and trumpeting Eastman Kodak Company (NYSE: EK) as an example of a company "leapfrogging the competition by adding more features at a lower cost."

Pure Digital created the concept of pocket camcorders, and their Flip Video models have dominated the market since their debut. The emphasis on style, simplicity, and affordability has propelled them to incredible success. Their latest models, the Flip MinoHD and Flip UltraHD, were greeted with much fanfare upon release, but have been more recently overshadowed by Kodak's more robust, less expensive products.

"The desire to not complicate the Flip has made Pure Digital wary to add new features or allow users to exert any kind of control over the camcorder," says Mike Brady, editor of Camcorder HQ. "In contrast, Kodak has demonstrated that it's possible to provide more opportunity for users without making things too complicated, and at a lower price."

Since their acquisition by Cisco in March, Pure Digital has been relatively quiet, releasing only the Flip UltraHD, a product whose upgrades were largely cosmetic. In the same time period, Kodak has introduced two promising pocket camcorders that exceed the quality and capabilities of the Flip series, the Zx1 and Zi8, and has already announced another new model that will debut this January at CES 2010.

"If Pure Digital doesn't rise to this challenge soon by releasing a Flip that has an expanded feature-set like the Kodak models," says Brady, "Cisco might begin to regret their investment."

Camcorder HQ is a site dedicated to providing unbiased, comprehensive information for shoppers looking for the right camcorder. The site provides hands-on reviews, product comparisons, and helpful guides so consumers can feel comfortable with their purchase and get the most from their new camcorder.

Digital Advisor LLC, is a privately-owned company that runs DigitalAdvisor, Digital Camera HQ, and Camcorder HQ, three online resources that offer unbiased information and recommendations for consumers making consumer electronics purchases. The sites combine the efforts of editors, owners, and professional reviewers around the web to give buyers a complete, unbiased review of each product. DigitalAdvisor LLC is based in Harvard Square, Cambridge, MA. For more information, please consult http://www.digitaladvisor.com , http://www.digitalcamera-hq.com/ , and http://www.digitalcamera-hq.com/camcorders/ .

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