Catholic Healthcare West Launches Breakthrough Career Site. Employee-Generated Content, Rich Interactivity, Shared Brand Vision Set New Site Apart.

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Catholic Healthcare West (CHW), the leading not-for-profit health care system in the Western United States, is helping its 41 facilities connect with jobseekers and health care professionals in a completely unprecedented way with the launch of a new careers site, http://www.chwcareers.org.

CHW is looking to break out of the box of health care communications, doing something fresh and bold, and by reaching out to the right audience with our own unique voice.

Catholic Healthcare West (CHW), the leading not-for-profit health care system in the Western United States, is helping its 41 facilities connect with jobseekers and health care professionals in a completely unprecedented way with the launch of a new careers site, http://www.chwcareers.org.

A leap forward from standard health care employer brand communications, the site provides rich interactive design; authentic employee generated content; innovative video and FLASH animation, as well as a unique expression of CHW's mission and vision.

This new site facilitates a much greater immersion with the CHW brand overall, allowing users to explore career opportunities, browse CHW facilities and departments and get deeper insight into the values that sustain CHW. An extension of CHW's commitment to the organization's shared values of dignity, justice and stewardship, collaboration and excellence -- the consistent brand messaging of 'Live your Life on Purpose' is prominent throughout the site. This heartfelt message is the rally cry of this large network where people who share the organization's values can find the location, lifestyle and career that will make their hard work worthwhile.

"CHW is looking to break out of the box of health care communications, doing something fresh and bold, and by reaching out to the right audience with our own unique voice." said Fran Crisman, Director of Talent Acquisition at Catholic Healthcare West.

About Catholic Healthcare West:
At Catholic Healthcare West (CHW) a family of more than 60,000 caregivers and staff are delivering excellent care to diverse communities across Arizona, California and Nevada. Founded in 1986 and headquartered in San Francisco, Catholic Healthcare West (CHW) is the eighth largest not-for-profit hospital provider in the nation and the largest hospital system in California.

About JWT INSIDE:
JWT INSIDE, a leading employment marketing and internal communications agency, developed and designed this careers site in partnership with CHW. JWT INSIDE is an employee relationship marketing agency that integrates recruitment advertising, branding, strategy and internal communications to help organizations advance employee engagement. JWT INSIDE creates award-winning work for many of the world's most admired organizations in the areas of talent acquisition; employer branding strategy and activation; internal communications strategy and execution; leadership communications and customized research.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Fran Crisman
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