Credit Unions’ “Invest in America” Program Expanding

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Thor Industries and its seven RV manufacturers now offer credit union discounts. America's credit unions are expanding the "Invest in America" program to now offer RV discounts through Thor Industries, LLC. Credit unions members can get up to $1,000 discounts on one of seven manufacturers. has all the information for the RV discounts, as well as information on credit union discounts for GM, Chrysler, Ford and Sprint.

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Credit unions are actively looking for ways to serve their members' borrowing needs and to help our national economy

America’s credit unions are expanding the “Invest in America” program to include more membership benefits for credit union members. Thor Industries Inc., the world’s largest manufacturer of recreation vehicles and a major builder of commercial buses, is partnering with “Invest in America” to offer credit union discounts on RVs. “Invest in America” is one example of how credit unions support U.S.-based employers which means more jobs for Americans and a stronger economy.    

Thor manufactures the following participating brands: Airstream, Breckenridge, CrossRoads, Damon Motor Coach, Dutchmen, Four Winds and Komfort. The credit union discounts will range from $300 to $1,000 depending on whether it’s motorized or towable. The discounts will be available in all 50 states and offered to more than 90 million credit union members.

“Credit unions are actively looking for ways to serve their members’ borrowing needs and to help our national economy,” said David Adams, CEO of CUcorp. “The agreement with Thor will provide value for credit union members on RV purchases, help credit unions gain more market share in RV loans and help strengthen the RV manufacturing industry through the ‘Invest in America’ program discounts. This new direction is consistent with CUcorp’s desire to leverage the credit union industry’s collective lending clout to help achieve this for credit unions, their members and the RV industry.”

“More and more people are staying close to home for vacations and looking to recreation vehicles as a more affordable vacation alternative,” said Dicky Riegel COO of Thor Industries. “These discounts will not only help more credit union members purchase an RV this year but it will also expose more consumers to the greatest names in recreation vehicles.”

Expanding “Invest in America,” by partnering with other American-owned companies, beyond the domestic automakers, has always been CUcorp’s long-term goal. Credit unions are traditionally embedded in their communities and offer products that help the economy and saving member’s money fits right into the credit union motto of “People helping People.” Along with the RV discounts, “Invest in America” also offers credit union discounts through mobile carrier Sprint. More partners will be announced in early fall.

The GM and Chrysler vehicle discounts through “Invest in America” have facilitated 180,000 sales since January with 146,000 credit union loans totaling $2.9 billion. Credit union members have saved more than $135 million on new vehicles through the program. Ford is also offering a pilot leasing program in six markets. CUcorp research shows the “Invest in America” program is beneficial to credit union members and that more are coming back to the domestic auto brands.

Currently more than 1,900 credit unions in all 50 states actively market the “Invest in America” program. CUNA Mutual Group, CUDL, CULA and Groovecar are among the other “Invest in America” partners. To learn more about GM’s supplier pricing, Chrysler’s Cash for Clunkers discounts, Ford’s Leasing Program or Sprint visit

CUcorp, a marketing company based in Livonia, Michigan, provides advertising services through CU Growth Solutions and technology solutions through CU Village. Follow Love My Credit Union on Twitter

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Mike Bridges
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