GenArts to Exhibit at Amsterdam Final Cut Pro Supermeet

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Industry-Leading Visual Effects Software Company Will Also Participate in IBC's Post-Production Training Sessions

GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that it will exhibit at the Second Annual Final Cut Pro SuperMeet in Amsterdam, and will be on hand to answer questions at the IBC Post Production Professional Training sessions.

At the SuperMeet, GenArts will demonstrate its flagship product, GenArts Sapphireâ„¢ on Apple Final Cut Pro and Adobe After Effects. Attendees will learn useful tips and tricks for using Sapphire to create stunning visual effects seen in blockbuster movies, broadcast television, commercial advertising and more.

A must-have tool in the arsenal of the world's best artists and editors, GenArts Sapphire equips digital artists with a collection of more than 200 state-of-the-art image processing and synthesis effects such as glows, glints, lightning, FilmEffect, warps and textures. Sapphire is a suite of plug-ins available for a comprehensive range of host platforms, supporting key industry standards such as AVX, AE and OFX. It enjoys the distinction of having been a key component of one or more Academy Award-nominated film for the past 12 consecutive years, including 2009 nominee Iron Man and Oscar winner The Curious Case of Benjamin Button.

What: Second Annual Amsterdam Final Cut Pro SuperMeet

When: Sunday, September 13, 2009, 5-11 p.m.

Where: The Grand Hotel Krasnapolsky. Dam 9. 1012 JS. Amsterdam

For additional information about the Final Cut Pro SuperMeet, or to buy a ticket to the event, please visit For additional information on GenArts events, please visit

GenArts will also participate in the Post-Production Professional Training sessions at IBC, presented by Corps Business (, the United Kingdom's top Final Cut Pro/After Effects training resource. In the Final Cut Pro and After Effects sessions, attendees will experience the impact that visual effects plug-ins can have on specific projects. GenArts Sapphire Product Marketing Manager Todd Prives will be on hand to answer questions during the daily Q&A sessions.

What: Post-Production Professional Training Sessions for Final Cut Pro and After Effects Users

When: September 11-15, 2009

Where: IBC 2009 RAI Amsterdam

Please see the schedule for session times and to sign up: For additional information on the IBC Post-Production Professional Training sessions, please visit

GenArts is now on FaceBook: Become a fan!

About GenArts
GenArts, Inc. is the premier provider of specialized digital visual effects for the film, broadcast and video industries. The GenArts Sapphire, Monsters and Raptors portfolio equips digital artists with a collection of state-of-the-art image processing and synthesis effects such as: glows, light rays, lens flares, lightning, film damage, fire and fluid effects. The effects seamlessly integrate as software plug-ins into leading editing and compositing systems from Adobe, Apple, Avid, Autodesk, Assimilate, Eyeon, FilmLight, The Foundry, Quantel and SGO. The company was founded in 1996 in Cambridge, Mass.

For additional information, please contact:
Nicole Panas, GenArts, Inc. T: 617-492-2888
Ashley Wilkinson, BOCA Communications, T: 415-738-7718, ext. 4


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Ashley Wilkinson

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