Pittsburgh, PA (PRWEB) September 1, 2009
Product Strategy Network ("PSN"), the leading membership organization for product management leaders, today announced that Christine Crandell, Executive Vice President and Chief Marketing Officer of Egenera, will address the benefits and key steps to achieving sales and marketing organizational alignment in a live audio talkcast on September 14th at 12:00noon EST. The talkcast is free and registration is at http://www.productstrategynetwork.com/content/view/475/1
Ms. Crandell has spent over two decades in enterprise technology marketing solving the sales and marketing alignment conundrum. A frequent author, Crandell has published articles on the topic in Forbes, Sandhill.com and in Product Strategy Network's own publication 'Inside Product Strategy'. In the talkcast, Ms. Crandell will share case studies and key lessons on how organizations can achieve and realize the full benefits of alignment. Key takeaways from the talkcast include:
- Why alignment is challenging and the top 5 tell-tale signs of misalignment
- How alignment leads to a customer-centric company
- The 4 stages of marketing and sales alignment
- Tying marketing compensation to revenue is critical
- Common mechanisms to keep organizations aligned
"Delivering a consistent level of customer interaction - focused on their needs and expectations - can only be achieved with fully aligned sales and marketing organizations. That level of coordination requires direct and active intervention," said Crandell. "I am pleased to be able to share my best practices on how cross-department collaboration drives revenue."
Crandell leads Egenera Inc. global marketing, business development and alliance efforts to build a leadership position in the fast growing data center infrastructure orchestration market. Her experience at Egenera, Ariba, SAP and Oracle in driving global market-share through aligning customer expectations with sales and marketing organizations, and in building world-class customer centric marketing and distribution organizations, gives her a unique global perspective into the challenges companies face in achieving and maintaining alignment.
About Product Strategy Network
The Product Strategy Network is the leading educational and membership organization for practitioners of product strategy and product management. The PSN supplies its members with the knowledge, skills, practices and peer network to achieve profitable products and innovation. For more information visit http://www.ProductStrategyNetwork.com, call 888.580.3329 ext. 2 or send email to info(at)productstrategynetwork.com.
Product Strategy Network
888.580.3329, ext. 2