We're excited to partner with BASIL Magazine and we are looking forward to a long working relationship
Alameda, CA (PRWEB) September 1, 2009
Internationally celebrated Chef Jerome Brown (Chef Rome), veteran event producer V. De'Vonne Williams, and renowned comedian and actor Rodney Perry have identified an untapped niche to address culinary and wine topics from a professional perspective. Today the partners announced the launch of BASIL, a monthly online magazine that focuses on food and wine topics, while adding appeal by including sections on lifestyle and philanthropy. BASIL's tagline "Eat. Drink. Live. Give." clearly reflects its concentrated subject matter. Internet access to BASIL Magazine is FREE to its subscribers around the world.
BASIL Magazine targets constituents who are known for discriminating tastes -- chefs, industry professionals, and food and wine enthusiasts; particularly the often overlooked constituents of color. Chefs, foodies, caterers, restaurateurs, and people who love to host dinner and/or cocktail parties will find BASIL Magazine a particularly exciting and valuable source for culinary and beverage facts and serving ideas.
BASIL Magazine's Chef's Council, the heartbeat of the magazine, consists of several influential individuals, including celebrity chefs and food & wine industry professionals, among others who contribute varied skills and areas of expertise each month. Current council members include:
- V. De'Vonne Williams, Publisher and Editor-in-Chief
- Chef Jerome Brown (Chef Rome), Managing Partner, Celebrity Chef
- Rodney Perry, Managing Partner, Comedian/Actor
- Chef Ora Fink, Personal Chef and host of "The Secret to Life is Butter"
- Chef Mimi, Chef, Nutrition Educator and Producer
- Chef Tony Moore, Executive Chef, One Flew South Restaurant
- Chef Yorman N. Ramirez, Executive Chef of Kitchen the International
- Chef Ben Diaz, Chef Host, Home Cook Knows Best and Founder, HotCuisineINC.
- Chef Todd Shanks, Chef, Owner of MyFoodArts.com
- R. Veronique "Vee" Fitzgerald, President, "Women for WineSense"
- Rebecca Brenner, Ph.D., Nutritionist and Writer, Park City Holistic Health and Playful Noshings
"BASIL Magazine is a stepping stone for minority chefs. It's important to have that outlet so the rest of the world can know how diverse the culinary world really is. There are a lot of chefs with something to offer who are currently "Top Chefs" and people don't know who they are and what they are up to. BASIL is cutting edge and will set the bar to a new high. BASIL is bigger than just a magazine," said Chef Rome, BASIL's managing partner and head of its Chef's Council.
Brown, Williams and Perry believe developing a publication like BASIL is important and beneficial to readers and advertisers because the magazine targets and addresses the needs of a rapidly growing and influential market.
As advertisers learn about BASIL, they will be as equally impressed as the online publication's readers. BASIL is a magazine that truly believes in the art of giving and this will be very beneficial to its advertisers as 5% of the magazine's advertising dollars will go to its partner, The World Food Programme. The World Food Programme is the United Nations' frontline agency in the fight against global hunger and is the world's largest humanitarian organization. "We're excited to partner with BASIL Magazine and we are looking forward to a long working relationship," said Caitlin Masters of Friends of the World Food Programme's Special Gifts Unit. "Not only can readers learn more about the adventure of the WFP, but BASIL will also introduce its constituents to other worthy organizations and individuals that are doing great work in philanthropy."
BASIL's management describes its readers as individuals who possess a discerning palette and an incredibly strong sense of style. The magazine's mix of global readers are sophisticated and affluent consumers and industry professionals who have keen interests in food and wine, healthy living and lifestyles, and philanthropy, and who collectively represent a dynamic mix of culture and entrepreneurism.
Williams commented, "I'm excited to introduce BASIL to the world! The world we live in is such a diverse place. Varying foods and cultures around the globe, and even in our own backyards, is absolutely phenomenal and we want to celebrate that diversity. BASIL has an amazing team of professionals who are dedicated and passionate about the work we are doing. We know that our readers will be cheering us on as we highlight the lives and careers of people in this industry around the world. BASIL is the vehicle that will bring it all together for everyone!"
BASIL's online availability will make it easily assessable to subscribers around the world. Recipes, culinary book reviews, restaurant reviews, wine and spirits, cuisine parings, cooking ideas for children, dinner club suggestions, and special food and beverage related stories from around the world will be featured in BASIL. Some of the magazine's sections include:
- "BASILTV" where readers may view videos of chefs preparing meals in the kitchen -- sometimes with celebrities; cooking demos when readers will be able to "enter to win" varied prizes based on their knowledge of what they've learned; wine & spirits; philanthropy at work; lifestyle events, etc.
- "Ask Chef Rome" a page on which readers can and ask questions of chefs about recipes, techniques, etc.
- "BASIL's Health Watch" tips for eating and living a healthy lifestyle, articles and meal suggestions for people with various medical disparities and more.
- "Gadget Girl" will introduce new and unique kitchen tools and gadgets that readers can "enter to win."
- "BASIL Directories" lists recipes, chefs, restaurants and upscale lounges from around the globe.
- "Philanthropy" where BASIL encourages its readers to 'give back' and outlines its own philanthropic endeavors. Readers will also be able to log on, and donate to The World Food Programme, as well as other causes.
- "Lifestyle" covers food & travel around the world, celebrity events, fashion and more.
- "The BASIL Test Kitchen" where chefs from BASIL's Chef's Council and other celebrity chefs will test varied products such as cookware, bake ware, select food and beverage products, recipes, and more. And as always, readers may "enter to win" products demonstrated in the BASIL Test Kitchen.
"BASIL is hot!" exclaimed Perry. "My partners and I have developed a magazine that showcases the talents of people of color who are doing great things in the food, wine, spirits, travel & tourism, lifestyles and philanthropy industries, whom readers will see, read about and celebrate in each monthly issue. I am particularly proud of the section of the magazine that encourages giving back and showcases our philanthropic efforts. BASIL is the next BIG thing! Stay tuned…!"
V. De'Vonne Williams, Publisher & Editor-in-Chief
909 Marina Village Parkway #219
Alameda, CA 94501