As today's business climate becomes increasingly competitive, companies are looking for new ways to gain the competitive edge
Belmont, MA (PRWEB) September 1, 2009
Veteran SEO and online marketing expert Gary E. Haffer has been at the center of small business owner's attention lately because his new book, Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts. He shares with readers secrets to attract more visitors to a website, gain knowledge of online marketing, how to be found by search engines, and apply the principles of social media to increase website traffic and help create a competitive advantage.
"As today's business climate becomes increasingly competitive, companies are looking for new ways to gain the competitive edge", notes Gary E. Haffer. His new book, Online Marketing Terms Exposed: Understanding the Lingo of Online Search Marketing Experts (http://www.amazon.com/Online-Marketing-Terms-Exposed-Understand/dp/1439227470 ) provides tips on how to navigate through the new era of online marketing. Step-by-step instructions on how to use Meta tags, understanding the competition, and utilizing social media sites such as YouTube, Facebook and Twitter. He also presents a host of other online and offline ideas designed to increase a company's website traffic.
Haffer was inspired to write this book after spending many years helping small business owners find cost effective ways to increase their business through the optimization of their websites. "Online Marketing Terms Exposed uncovers the 'secret sauce' that online experts use to increase website traffic and visibility. Haffer says. "A company can generate more traffic by optimizing its website, which will result in more conversions. This book is very practical, easy to read and full of examples to attract visitors and enhance a website's performance."
The book is designed to help those new to Search Engine Optimization (SEO) and online marketing, as well as the more seasoned veterans. Readers will find information ranging from understanding the lingo of online marketing to enhancing a website's visibility to generate traffic. Haffer outlines how to make use of social networking sites, online directories, blogging, online forums and social bookmarking. The book defines more than 450 terms used in the creation and marketing of websites, which Haffer believes is vital to gain a competitive edge in today's market.
In addition Haffer's book details:
- Picking keyword phrases that generate traffic
- Avoiding SEO roadblocks
- Understanding the basics of Pay-per-Click
- Writing online press releases for maximum traffic
- Creating custom 404 error pages
- Making a website search friendly
- How off-site optimization can help your business
Online Marketing Terms Exposed goes beyond traditional marketing techniques and helps readers understand and take advantage of Search Engine Optimization. SEO can turn a product, company, or service into recognizable brand worldwide - for only $18.99 (US).
Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts* is available for sale in paperback, online at Amazon.com (http://www.amazon.com/Online-Marketing-Terms-Exposed-Understand/dp/1439227470), BookSurge.com and through additional wholesale and retail channels worldwide as a Kindle book at http://www.amazon.com/Online-Marketing-Terms-Exposed-Understand/dp/1439227470
About Gary E. Haffer
Gary E. Haffer (Email: firstname.lastname@example.org) currently serves as a full -time online marketing consultant helping small businesses and Fortune 500 companies increase their website traffic, rank and visibility. He is the former director of the Apple user group at Boston Computer Society. He has also written productivity software for Apple, Inc. Haffer earned his master's degree in business administration from Babson College and an undergraduate degree from Northeastern University. For more information, visit http://ghaf123.wordpress.com .
Gary E. Haffer
Email: ghaf123 (at) gmail (dot) com
Phone: (617) 489-2290