Luggage Tags - Tuff Tags help Dynamic Plastics Group in Tough Times

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Tough economic times have forced small businesses such as Dynamic Plastics Group to think of new business approaches they might never have previously considered, in order to insure their survival. Dynamic Plastic Group is one such company that decided to go direct from manufacturer to customer in order to continue to sell their luggage tags. They are confident their strategy is the appropriate one in the current recession.

How is it possible for small businesses to survive in this economic downturn ? Small business accounts for nearly 80% of US employment, but it is especially vulnerable in the current crises. One NJ plastic injection molder has refused to take a hit in this recession, and has decided to take back lost business with a "tough" approach. A substantial part of Dynamic Plastics Group's business was lost recently when several specialty catalog companies selling their "tuff luggage tags", suddenly went out of business.

The owner of Dynamic Plastics Group - is Leo Czekalski. According to one of his competitors, Leo has a reputation as "one tough guy" that refuses to give up under any circumstance. Instead of taking a business loss on the chin, Leo decided to go direct to his customers.

Leo said, "We make the best luggage tags in the business. I have been making these luggage tags for over 20 years. We make the toughest luggage tags in the industry out of butyrate plastic. No one else uses such high quality material. I just couldn't stand to lose business because of this lousy recession. Honestly, this recession just makes me sick to my stomach."

Leo hired a local web specialist to develop a new web site and offer his luggage tags direct to consumers. He said, "Ten years ago I would never have thought about selling direct from manufacturer to consumer, but desperate times call for desperate measures."

Dynamic Plastics Group's innovative approach to business survival is typical of the small businesses that have managed to make it through the current recession. Many small businesses have been forced to think of options they probably never would have considered, if not for the economic downturn. In that sense there may be a small silver lining to the current recession cloud. Businesses that have refused to accept hard economic facts as reality, have moved in new directions and pursued opportunities in areas never before imagined, in order to insure their survival.

Dynamic Plastics Group - hopes that this "tough tactic" is exactly the appropriate response that will help them to survive the recession and thrive in the expected recovery. They may be correct in their calculation that in these tough economic times consumers are looking for value and durability in consumer products more than ever before. Although the travel industry is certainly not currently thriving, there is always a need to protect personal property, especially travel luggage. Dynamic Plastics Group may have the "tuff luggage tags", made by "tough guy" Leo Czekalski that consumers demand of manufacturers in today's tough economic times.

Dynamic Plastics Group manufactures "tuff luggage tags", and a variety of products with uses that vary from consumer and industrial products to medical devices.


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Leo Czekalski
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