Marketing General Inc. Announces Availability of Museum Store Association Masterfile for Holiday Mailers

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The MGI List Division of Marketing General Inc. (MGI) announces release of the newly created Masterfile of Cultural Commerce Professionals from the Museum Store Association. Available exclusively from MGI, this postal mailing list of more than 6,000 names includes non-profit and for-profit cultural commerce businesses with such permanent collections as art, science or history museums; organizations that wholesale products or services to cultural commerce retailers; and manufacturers of museum-quality products and related services.

We are honored that MSA chose MGI to represent their list, and we are excited about making these highly targeted names available for the 2009 holiday mailing season by catalogers, publishers, entrepreneurial businesses, and vendors serving the cultural commerce audience

The MGI List Division of Marketing General Inc. (MGI) announces release of the newly created Masterfile of Cultural Commerce Professionals from the Museum Store Association. Available exclusively from MGI, this postal mailing list of more than 6,000 names includes non-profit and for-profit cultural commerce businesses with such permanent collections as art, science or history museums; organizations that wholesale products or services to cultural commerce retailers; and manufacturers of museum-quality products and related services.

This postal list is ideal for mailers who need to reach the executives who manage inventory for museum stores, retail operations in cultural institutions, specialty retail, niche or non-profit retail, travel and tourism operators, and artisans and other providers of one-of-a-kind products, Fair Trade products, hand-crafted merchandise, and other cultural tourism products and services.

The MSA Masterfile can be accessed by type of museum, by member type (whether a museum store or a vendor affiliate), or by geography. The list is 100% direct-mail generated at 100% business addresses and will be a solid performer for direct marketing offers. The MGI List Division constantly updates and cleans all lists, and the NCOA certificate is included to protect the mailer's postage discounts.

"We are honored that MSA chose MGI to represent their list, and we are excited about making these highly targeted names available for the 2009 holiday mailing season by catalogers, publishers, entrepreneurial businesses, and vendors serving the cultural commerce audience," said MGI's Director of Media Services Barbara Armentrout.

For more information on the MSA Masterfile and other MGI List offerings, please contact list manager Elena Hawkins, 703.706.0325, EHawkins (at) mgilists (dot) com or visit www (dot)MGILists (dot) com

Marketing General Incorporated is North America's largest association marketing agency - providing superior direct marketing, award-winning creative design, list management, database marketing solutions and communications services. Since 1978, MGI has provided tailor-made marketing solutions that create positive results.

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Barbara Armentrout
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