Destiny the Musical Brings Broadway to Cyberspace

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Destiny, a new musical is finding a new audience on the internet. In an economy that makes backers and ticket buyers reluctant, Destiny offers a sample-before-buying approach to musical theater promotion.

Destiny becoming a hit musical is our dream. We had two choices, sit around and wait, or use the knowledge that we have to promote our project

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Destiny, a new musical based on the original story by John C. Kline and Christine Malone Kline, is changing the way musicals are introduced to the world. In this economy staging a musical, especially a new musical, is not easy. Backers are tough to find, and many people no longer have extra money to spend on theater tickets. This presents a problem; how do you convince the public to take a chance on your show when no one knows who you are, or what your show is about? Destiny's writers may have a solution, introduce the show in a way that poses no risk to the consumer, use the internet.

At first, the Klines followed the conventional route. They work-shopped Destiny and submitted the script to theaters and agents. Although they had a very positive response no one was willing to take a chance on a relatively unknown duo. One agent stated that she loved the musical but that the Klines were "just too green". Christine states, "Destiny becoming a hit musical is our dream. We had two choices, sit around and wait, or use the knowledge that we have to promote our project".

The Klines knew that other great musicals, such as Jesus Christ Superstar, were promoted musically before they were staged. This idea lit a spark in the Klines that has not diminished. John and Christine (both teachers, art and music respectively) spent all of their time and resources on recording and CD production, and turned their living room into a black box theater for video-taping. They recruited musician friends, and had the music professionally recorded at Forge Recording Studios in Fort Washington, Pa. Then, they video-taped the same musicians performing their pieces. After all of the preliminary work they arranged music distribution through CD Baby, and John developed the web site,

On the web site viewers are able to read the story, hear music clips and watch videos of the recording artists performing songs from the musical. The site also includes a section (Your Story) where anyone can submit a story about how fate has affected their life. The Klines are using todays technology to promote Destiny. "With the popularity of social networking and video content sites we decided to spread the word from YouTube to FaceBook, and everything in between" says John. "We hope that people will love Destiny, tell us their own stories and pass it all along to their friends", says Christine. "Viewers can sample the musical without leaving their home. If a person loves it they can purchase the music through, and spread the word". The Klines want to build a fan-base that will come to see Destiny when it hits the theater.

The Klines began writing Destiny eight years ago and quickly realized that their story would make a great musical. They turned to long-time family friend and actress Carolyn Curran Slota, and the three wrote the script. As the script developed Christine Kline and Cecilia Beatty, Kline's mother, wrote the music. Now, after numerous re-writes and song additions, Destiny is a strikingly dramatic musical in two acts Although the story is dark, there is an encouraging love-conquers-all meaning enhanced by the lyrical songs. The Klines believe in the creative work they have produced together, and are using cyberspace to bring it to the world audience. Do you believe in Destiny?


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John Kline
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