Even in difficult economic times, marketers recognize the value of direct marketing over mass media marketing--not only because direct marketing offers a better ability to track results, but due to the solid returns they can garner when campaigns are implemented correctly. Variable data and personalization allow agencies to test multiple messages, optimizing campaign results.
Austin, TX (PRWEB) September 1, 2009
Marketing and advertising agency leaders from across Texas and the country will meet in Austin for the 2009 Marketing Innovation & Discovery Summit, presented by QuantumDigital, Inc, the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions. The summit, to be held September 15 and 16 at QuantumDigital will feature nine marketing technology thought leaders to discuss why nearly 50% of marketers have and will increase spending on direct mail and email in 2009.
Designed exclusively for marketing and advertising agency professionals in strategic, client-facing and lead generating roles, the Marketing Innovation & Discovery Summit is an opportunity to learn what other organizations and top agencies are doing to make direct marketing campaigns better, faster, stronger, more efficient and more precise. The two-day summit will provide relevant knowledge regarding new technologies, trends, channels and methodologies that are changing the direct marketing landscape, including recommendations for integrating social media into the marketing mix. Attendees will take away valuable information that can help streamline internal production processes, offer value-added services to clients, and ultimately, generate more business for all parties involved.
"Direct mail is one of the most powerful and profitable marketing tools available to businesses today," said Eric Cosway, Chief Marketing Officer of QuantumDigital. "Even in difficult economic times, marketers recognize the value of direct marketing over mass media marketing--not only because direct marketing offers a better ability to track results, but due to the solid returns they can garner when campaigns are implemented correctly. Variable data and personalization allow agencies to test multiple messages, optimizing campaign results."
Topics to be discussed at the summit include personalization techniques for better marketing results, variable data capabilities for dynamic, one-to-one marketing campaigns, benefits of on-demand marketing portals for brand control, better ROI through companion marketing, and more. Attendees will have the opportunity to network with leaders from enterprise-level organizations such as AT&T, Text4ROI, Trekk Cross-Media, JG Sullivan Interactive, McLane and Move, Inc. and hear how they are embracing new direct marketing technologies and techniques to connect with target audiences in compelling ways, drive higher revenue and increase ROI.
For over two decades QuantumDigital has continued to offer innovative, easy-to-use tools and services to help streamline direct marketing campaigns, make them more effective and capture local market share. QuantumDigital leverages available technologies to give small, medium and enterprise-level businesses and marketing and advertising agencies a more targeted, measurable approach to direct mail, on-demand print and email marketing. With QuantumDigital's targeted campaigns, businesses can be sure they are reaching those most interested in their services.
QuantumDigital has partnered with many organizations to customize a range of web-to-print and companion marketing solutions that deliver real results. From inception to present day, QuantumDigital is focused on truly understanding the needs of each industry, educating marketers on best practices, and developing marketing tools that offer the best results. What makes QuantumDigital stand out from other marketing service providers is not only technology, education and thought leadership, but also dedication to customer support and the consistency of marketing products and services - delivering quality on time, every time.
For more information about QuantumDigital, visit http://www.quantumdigital.com
For more information on the Marketing Innovation & Discovery Summit and to register, visit http://www.quantumdigital.com/innovation09