Listrak Enlists Web Analytics and Customer Relationship Expert to Present Marketing Webinar on Social Media Metrics

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Jim Sterne, Chairman of the Web Analytics Association and one of the 50 Most Influential People in Digital Marketing, discusses how social media can be measured and used to guide business strategy

Listrak, a leading email marketing solution provider, today announced its latest webinar for email marketers taking place on September 2, 2009, 1:00-2:00 ET. The free educational webinar is called "Social Media Metrics."

Expert presenter Jim Sterne, Chairman of the Web Analytics Association and producer of the international eMetrics Marketing Optimization Summits and author of several electronic marketing books, will discuss how marketers can use social media metrics as far more than a gauge of brand attitude, to actually guide business strategy.

"The ability to correlate social media behavior and brand attitude to online behavior and revenue event outcomes opens the door to predictive business strategy analysis. The prospect of elevating social media from brand bellwether to business roadmap gives progressive companies a significant competitive edge," said Mr. Sterne.

The September 2, "Social Media Metrics" webinar by Jim Sterne will provide marketers with the following learnings:

  • How social media metrics can be used for more than a brand attitude gauge
  • How to capture and trend stated opinions and correlate them to business outcomes
  • The future of linking opinion and outcomes as a leading indicator to guide business strategy

To register for "Social Media Metrics" click on the following link:

Note - this webinar will be recorded and a PDF of the slides will be available in Listrak's online resource center after the event.

About Listrak
Listrak gives you the tools you need to engage your audience in relevant email conversations. With Listrak email marketing, you have the most detailed reports, more automated features, better targeting tools, superior deliverability, ongoing education, and exceptional service at a price that meets your budget. From self-managed accounts to full service solutions, Listrak is committed to your success.

Listrak is dedicated to educating email and direct marketers on the latest email marketing best practices through its white papers, case studies, webinars, podcasts, and events. Listrak services clients, such as Daimler Chrysler, Motorola, L'Oreal, and the Islands of the Bahamas, from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit

About Jim Sterne
Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written six books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." Sterne is the producer of the international eMetrics Marketing Optimization Summits and is the Founding President and current Chairman of the Web Analytics Association Sterne was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine.


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