(PRWEB) September 8, 2009
The new-look bupa-intl.com, launched in August, features weekly columns from medical experts and industry specialists, plus regular news updates and videos tackling the health issues that matter to expatriates, providing them with a trusted and relevant source of health information wherever they are in the world.
The new site also includes a section on Bupa International's Medical Centre, run by a team of doctors and specialist who provide 24-7 emergency help and advice to customers. At a click of a button, visitors to the website can now watch interviews with doctors and evacuation specialists or read testimonials from Bupa International customers.
Tune in to our customers
Putting customers at the heart of the new website, has been key to its redesign. A Bupa International Twitter page page has been set up as an active platform for Bupa International customers to share their thoughts and ideas with the company. The new website will also offer easy step-by-step guides for claiming and pre-authorisation of treatment.
Customers can also watch health videos from Bupa International's medical director, Dr Sneh Khemka in a new You Tube channel feature, and find information about Bupa's charity projects around the world. Right now Bupa International is taking part in a mission to set up temporary health clinics in an area of Vietnam where medical services are in short supply.Our medical director, Dr Sneh Khemka, is one of 20 volunteer doctors who will trek into villages in the northern district of Mai Chau where infections and malnutrition are major concerns. Read more about our medical health mission to Vietnam here.
Mette Nohr, head of eBusiness at Bupa International says: "Our new redesigned website has been driven by two guiding principles - creating a more interactive site to increase our dialogue with customers and developing our health information content to provide expatriates with a trusted health e-resource, wherever they are in the world. Leveraging social media has played a key role in our strategy and will continue to do so - we are already looking at mobile applications as mobile phones are flexible and a very personal media that the customers already know and use."
Who is Bupa International?
Bupa International was established in 1971 to extend the Bupa health cover to expatriates
around the globe. Since then, we've expanded our network to 190 countries and grown our membership to over 800,000 people.