Worldwide Revenue Solutions Teams with Genares Worldwide Reservation Services

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WRS and Genares Partnership Creates One-Stop-Shop for Hoteliers

Now we are able to not only generate online traffic for the property and guide consumers to conversion, but also capture the reservation, fully servicing the online needs of every hotel.

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Worldwide Revenue Solutions (WRS), a hotel Internet marketing and search engine optimization company] based in Dallas, Texas, is excited to announce a strategic partnership with Genares Worldwide Reservation Services (Genares), the hotel industry's newest and fastest-growing global representation and reservations company.

Responding to hotels' needs for both online marketing and reservation services, Genares and WRS are partnered to provide convenient and efficient access to all the tools hotels require to generate and capture sales. Combined services offered now include:

Full service Internet marketing:

  • Web site design and development
  • Search engine optimization and marketing
  • CRM tools: ezProposals, ezEmails, ezBrochures, viral marketing
  • Web 2.0 services: social media, blogs, mobile Web pages

Reservation services:

  • Hotel Web site booking engine
  • GDS distribution
  • Voice services

"This partnership is a great example of how technology companies can come together on behalf of the client's best interest," Linda Ghaffari, President of WRS, said. "Now we are able to not only generate online traffic for the property and guide consumers to conversion, but also capture the reservation, fully servicing the online needs of every hotel."

Genares and WRS each pride themselves on offering innovative products and services as leaders within the hospitality industry. This type of partnership is truly unique for the industry, and will equip both companies with the resources to become a true one-stop-shop for busy hoteliers.

Eugene Harris, President of Genares, sees great potential in the partnership:

"We are excited about the partnership. WRS is a leading provider of ecommerce solutions that help hotels sell rooms smarter and drive long-term profitability. Combined with the advanced technology of Genares, we will be able to initiate even higher return strategies."

For more information about the partnership and services offered, contact WRS at info(at)wrsol(dot)com or the Web site at

About Worldwide Revenue Solutions
Worldwide Revenue Solutions is a search engine optimization company in Dallas, Texas, founded by Aziz and Linda Ghaffari. WRS is a privately-owned hospitality Internet marketing company developed as an online marketing partner for hotels to optimize revenue from Internet and brand resources. WRS offers over 50 years of combined hospitality industry experience, dedicated to search engine optimization, social networking, search engine and tactical online marketing, content research and writing, Web site design and development, Web 2.0 and Social Media and Customer Relationship Management (CRM). For more information on WRS and its services, call 972-424-2200, e-mail: info(at)wrsol(dot)com or visit our Web site at

About Genares Worldwide Reservation Services
Genares Worldwide Reservation Services Ltd. was launched in 2004 by former Lexington Services Corp. founders and executives. As the first new central reservation system (CRS) to come to market since 1999, Genares' GenaRaterSM web-based CRS and related services are provided on an ASP basis and designed for properties ranging from small independents to large chain hotels worldwide. The lodging industry's only privately held reservations technology provider created by hoteliers for hoteliers, Genares' services include: seamless GDS and Internet connectivity, a private-label Internet booking engine, a web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. Genares is headquartered in the Dallas/Fort Worth suburb of Grapevine, Texas, and has sales representation worldwide, with offices throughout Europe and Asia. The company is owned by Ricky A. Wilkins, Michael G. Wilkins and Eugene Harris. For more information, visit

Worldwide Revenue Solutions
555 Republic Drive, Suite 440
Plano, TX 75074
Contact: Amanda Sparling
Title: Sales Coordinator
Phone: 469-326-2238
Fax: 972-424-2203

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Amanda Sparling
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