eClick Performance Shares eClick 2010: Creative Test with Web Development Community

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Chicago-based internet design, development, and marketing firm tests uncharted waters with new website development approach

Cary Pearlman, CEO of eClick Performance, a premiere internet marketing and website design firm in Chicago, announced today their newest experiment, eClick 2010: Creative Test, an innovative venture in how web design drives site development. The hands-on CEO is relinquishing complete control over the firm's website to one of its web designers, granting him all creative liberty.

This no-holds-barred approach to the website is a revolutionary idea set to prove that dynamic design and content can have incredible impact on a website's traffic, conversion, and staying power in the visually driven world of the Internet. eClick 2010 will sidestep the "business as usual" process of website-by-committee that tends to produce lackluster and under-performing sites.

The new project is a risky move for eClick as a company that mainly offers traditional website services, but Pearlman, confident that his staff will produce favorable results, gave the new approach the green light. "I was excited by the passion and enthusiasm the 2010 team is bringing to the table. This is a mold-breaking project, and the potential gains to our company and to the web development community at large are worth any risks we might take by doing something so different," said Pearlman.

eClick 2010 developed in part due to a needed "creative renaissance" on the Internet, and was inspired by separate articles written by Randall Rothenberg, CEO of Interactive Advertising Bureau (IAB), and Hernan Lopez of Ad Age. According to Rothenberg, the web has been "an unthinking hostage to a direct-marketing culture and tradition that devalues creativity and its long-term effect on brands."

eClick Performance will unveil the new website in January 2010 but invites the community to follow the creative process as a web designer takes the reins and tries to prove to his CEO and the web development community that design does matter. Track the eClick 2010 Web Dev Blog at:

eClick Performance

Cary Pearlman first started eClick Performance in 2004 with a desire to give clients websites that looked, felt, and performed better than the quality other companies were producing. eClick has spent every day since building, optimizing, and marketing beautifully designed sites for a rapidly-growing client base, making sure each company gets a high level of service and attention. Today eClick Performance is a hands-on internet marketing and web development firm with a staff that has extensive experience in the fields of SEO, SEM, and web development. With over 350 clients in a wide range of fields, eClick makes sure your site works as hard as you do. From introductory brochure-sites to complex e-commerce and custom solutions, eClick creates an unforgettable online experience tailored specifically to fit the needs of each company then delivers the best Internet marketing campaigns to drive traffic and rankings skyward. eClick Performance knows how to make sure you get more from your site.

eClick also offers Internet Marketing classes. To sign up for the next course offered at eClick Performance, please contact Heather at 312-578-8800 x128 for details. eClick Performance is located at 111 W. Washington Street, Suite 1730, Chicago, IL 60602. For more information about eClick Performance call 312-578-8800, or visit


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Heather Breo
eClick Performance
312-578-8800 ext. 128
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