Doba Launches Enhancements To Technology Platform

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Product sourcing industry leader introduces improved search and management capabilities to their wholesale dropship product catalog.

Doba (, a leader in dropship product sourcing for online retailers and small businesses announced today the launch of an enhanced technology platform. The improvements come in response to requests from customers for easier, faster ways to find products to sell and better ways to get those products into multiple sales channels. The new technology improves upon a product catalog that was already revolutionary in the retail industry.

The improvements to Doba's technology platform serve two strategic purposes: 1) to improve the searchability of the Doba dropship product catalog which contains more than 1.5 million products at wholesale prices and 2) to improve the users' ability to deliver the resulting product information into appropriate sales channels. "Our goal was to fundamentally change the way our members find wholesale sources of products they want to sell," said Blaine Nielsen, Doba's CEO. "The changes we've made help retailers find winning products faster and allow them to focus their time and energies where they need to be -- on selling and marketing to their customers."

Search capabilities in Doba's product catalog have been improved through a complete restructuring of the product categorization. Categories have been streamlined and consolidated to be more consistent across product lines, brands, manufacturers and suppliers. Additionally, enhanced filters and databases have been added to increase the speed at which the average search is performed.

Once users have found the products they are looking for, they are able to get them online more quickly with on-demand export capabilities. Export formats have also been expanded to include XML and all formats are able to export full product data or simple inventory data. All product searches can be saved and monitored in dynamic Watch Lists, and new products matching the search criteria will be added automatically. These Watch Lists are not only used to manage a retailer's online inventory but also to feed product information to various online sales channels such as eBay, Amazon WebStore, individual webstores and more. Nielsen went on to say that "this launch has been a major accomplishment for our company. We are offering our customers services that no one else in the product sourcing space is able to approach."

About Doba:
Doba is the industry leading distributor of products for the online retail entrepreneur and small business. Doba simplifies product sourcing by providing access to millions of products, through a network of wholesale dropship suppliers and manufacturers. Products are consolidated into a single catalog with images and descriptions and are dropshipped directly to the customers when sold. Doba's service fills the gap between wholesale distributors and retailers by providing them with a common platform through which to conduct business. For more information visit the company website at


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Meagen Ridley
Doba LLC
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