TheSoftLanding.com Announces Major SIGG Buy-Back Program in Response to Consumer Uproar Over BPA-lined Aluminum Bottles

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TheSoftLanding.com, the nation's premier website for healthy, non-toxic eating gear and a leading voice in the fight to ban the toxic chemical Bisphenol A (BPA), has partnered with CoolMomPicks.com to announce a major initiative that will allow consumers to trade in their SIGG bottles for clean, non-leaching stainless steel water bottles.

TheSoftLanding.com, the nation's premier website for healthy, non-toxic eating gear and a leading voice in the fight to ban the toxic chemical Bisphenol A (BPA), has announced a major initiative that will allow consumers to trade in their SIGG bottles for clean, non-leaching stainless steel water bottles.

Last month, SIGG's CEO, Steve Wasik, divulged in a press release that SIGG bottles manufactured prior to August 2008 contained BPA. The press release ignited a firestorm, not only for the belated admission but also over the fact the company continued to hide the information after changing their lining formula. Since SIGG'S admission, retailers, bloggers and consumers have been venting their outrage at the company's handling of the situation.

Now, The Soft Landing's CEO, Alicia Voorhies, has partnered with CoolMomPicks.com to announce a program that will allow consumers to redeem their unwanted SIGG bottles. "We thought it would be a great idea for consumers to be given the opportunity to trade-in their SIGG bottles for something safer, and The Soft Landing offers some of the best options out there, many of which we've featured on our site, all in one place." said Kristen Chase, COO and Co-Founder of CoolMomPicks.com. "

As part of this initiative, thesoftlanding.com will provide them with a code good for 30% off one of the BPA-free stainless steel water bottles the retailer carries. Consumers can go to http://www.bigbottleswap.com and fill out a form to receive redemption instructions. The promotion runs through September 14, 2009.

"We are very excited to be able to offer this program. We carried SIGG some time ago," said Alicia Voorhies. "But we had our suspicions about the lining of their bottles. They were always very evasive when we asked what was in that lining, so we dropped them. The manufacturers we carry now all have the highest ethical standards and we've felt for some time that stainless steel was the only way to go when it comes to sustainable, reusable bottles. So we're really excited that we have the opportunity to help people dispose of their SIGG bottles and continue to get the word out about the companies that are really leading the fight against BPA."

The bottles and brands that will be available as replacement choices include The Safe Sporter™ and The Safe Sippy 2™ by Kid Basix, Klean Kanteen™ (all products), Thermos™ Hydration Bottle, Nathan™ Flip Straw Drink Bottle, Thinksport™ Insulated Sport Bottle, CamelBak™ (all products), Green Sprouts Kids Bottle™ by iPlay and Crocodile Creek™ Kids Drink Bottle.

More information is available at http://www.thesoftlandingblog.com.

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Alicia Voorhies
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